Review of ICO Hoqu

WHAT IS HOQU

HOQU is a decentralized, partner, marketing platform that allows sellers and partners to interact directly without intermediaries, and also guarantees the fair value of shares of transactions based on smart contracts.

The goal of the project is to create a decentralized ecosystem where market participants can openly interact. Which will be used to create CPA services, starting with partner programs and ending with partner networks and related products. HOQU unites advertisers, networks and affiliates in a single platform, which significantly reduces financial costs for all market participants.

On the HOQU platform, an advertiser can easily create a partner offer, and the results of partner advertising campaigns will be stored in distributed registries (Blockchain). Remuneration will be paid through smart contracts that guarantee fairness and transparency of transactions. The system of intellectual anti-fraud, developed as part of a decentralized application, will not allow affiliates to engage in fraudulent activities.

The HOQU platform will also be useful for existing partner networks. SDK will allow integrating networks with the platform, thereby reducing the cost of paying partner fees. In addition, it must add transparency to the network, allowing all branches registered on the platform to work with partner network programs.

Several key players are involved in the HOQU ecosystem:

• Merchant (advertiser);
• Partner (partner);
• Partner network (partner network);
• Customer (client).

WHAT PROBLEMS SOLVES

The main problem in this market is the establishment of trust between the parties.

Common network problems:

• Includes brokers who do not provide transparency and fulfillment of duties both for sellers and partners
• High commission. Up to 45% of the budget is spent on commission payments to brokers, including banks, payment systems, advertising agencies and sites
• High-value. You have to pay for using existing platforms on a monthly basis or spend money on developing your own platforms
• A hard record. Conventional platforms have entry barriers that are too high for the affiliate network
• Unstable work. A technical failure can paralyze the entire partner network on a centralized platform until the cause is detected and eliminated
• Delay of payment. All financial transactions are processed centrally, which leads to an increase in processing time and delay in payments to partners
• Fraud. The human factor makes it impossible to detect all cases of fraud on centralized platforms
• Security Vulnerability. In the case of a hacker attack, hackers can access all accounts in the system
• Scalability problem. As the number of branches grows, traders may have problems with general analytics because of the broken networks, advertisers have no guarantee that their investments will lead to the desired result.
• New advertising networks using the software model (Sociomantic and Criteo) improved the algorithm of work, but they do not give advertisers any guarantees of increasing sales, as they are paid for advertising, and for the attracted customer.

HOQU Solutions

• Combining traders and affiliates without intermediaries, using smart contracts to ensure transparent and fair transactions
• Cost reduction 0.5% Commission for the transaction and the absence of intermediaries make HOQU more attractive for both traders and partners
• Free use. Affiliate networks can use the HOQU platform for free
• Easy entry and fair competition. To access HOQU webmasters and advertisers, you need to register your account in just a few clicks
• Stand-alone modules. On HOQU, a software failure in one module will not affect the normal operation of other modules
• Providing high quality service and technical support to merchants and affiliates
• Instant payments. With its own HOQU crypto currency, branches can receive instant payments 24/7
• The platform deals only with open source code, a smart contract guarantees fair and transparent transactions between traders and affiliates
• Protection against hacking. On a decentralized platform, all user accounts are independent; If one account is hacked, it does not violate the security of others
• All statistics and analytics in one place. All data is available in the user's personal account

Working with a performance marketing model, HOQU is fundamentally different from classic advertising exchanges and can demonstrate a more effective advertising campaign.

Traditional advertising services do not completely solve the problem of remote identification of individuals; this contributes to the growth of fraud. In the HOQU system, user identification is performed through Civic which successfully solves the problem of remote identification and can be integrated with other blockchain solutions.

HOW HOQU WORKS

The HOQU platform stores data about the block chain, which allows advertisers to see all partner programs and analyze their results for each type of customer activity (calls, sales, etc.). In addition, a member of the platform can report in a user-friendly form the information that they require.

Current centralized partner networks and platforms are largely opaque and unable to solve the above-mentioned problems. HOQU is technologically superior to competitors and, thanks to the solutions of the project team, current market problems can.

On the HOQU platform, if the affiliate network acts against the interests of the affiliated person, protection can be requested by filing a request to the appeal center. In the case of inadequate delivery of services, dishonest advertisers and affiliates will be required to return funds. Violating the rules of the platform reduces the reputation of an unscrupulous party. To further combat fraud, the platform provides filtering and identifying questionable sources of traffic.

Security in existing partner networks is low. If a centralized network is compromised, attackers can access all accounts in the system. In addition, in case of failure on a centralized platform, all partner networks stop working. Thanks to blockchain solutions, members of the HOQU platform are not connected in this way and are not subject to hacking. HOQU a decentralized software solution allows the module to be autonomous; In the event of a malfunction in any of the modules, the platform continues to operate.

ADVANTAGES

Platform is the most optimal solution for all participants:

For merchants

• A huge selection of professional marketers, plus direct communication, low commissions for actual transactions, an independent anti-fraud system.

For partners

• Fair and transparent smart contracts, in CPS (cost per sale) available models, quick payouts.

For CPA networks

• Convenient entry (subject to free use and a huge selection of sellers and branches), fair reputation reputation, fair competition.

When registering with the partner network HOQU, each partner and advertiser earns free access. HOQU does not charge a fee for using the platform. Blocking solutions reduce the cost of storing user platform data and reduce the commission for branches and advertisers.

Pay special attention to the low level of payments for partner services. In centralized partner networks payments on traditional platforms and networks from several days to 2-3 months for processing. HOQU smart contracts up to 10 minutes.

HOQU works with all possible types of customer actions and, in addition to services, offers several other types of cooperation:

• Ready-made software with open source.
• API for integration.
• SDK to develop your own partner networks or other services.

Partners

TERMS OF ICO

Token: HQX

Main Sale: 11/27/2012 - 02/26/2018

Sales Volume on Main Sale: 137,777,640 HQX

Hard cap on Main Sale: 25,527 ETH

Price on Main Sale: 1 HQX = 0.0002 ETH or 1 ETH = 5,000 HQX

Minimum Buying Transaction: 0.1 ETH Maximum Buying Transaction: Unlimited

COMMAND

Roman Kaufman

Has experience in digital economy and blockchain technology. Co-founder of the largest blockade community in Russia and Eastern Europe with more than 15,000 members. One of the main block of specialists. Often acts on high-profile blockbuster-themed events. Builds and maintains relations with communities of investors and venture funds.

Abdelrahman Eunice

A delegate of future marketing in Arab countries, such as the UAE, Saudi Arabia, Kuwait, Egypt, Jordan, Qatar. He takes part in various thematic conferences, builds relationships with local companies and investors. There is English philology, master's degree of translation

about the project you can find here:

Website: https://www.hoqu.io/

White Paper: https://www.hoqu.io/hoqu-whitepaper-en.pdf

Twitter: https://twitter.com/HOQU_IO

Telegram: https://t.me/hoquio

Instagram: https://www.instagram.com/hoqu_io/

Youtube: https://www.youtube.com/channel/UCcfcY4aMC4liK8FAxmZP2Qw

Reddit: https://www.reddit.com/r/HOQU/

Bitcointalk: https://bitcointalk.org/index.php?topic=2254411

Medium: https://blog.hoqu.io/

Facebook: https://www.facebook.com/HOQUio

Steemit: https://steemit.com/@hoqu

AUTHOR OF THE ARTICLE

Vkontakte: https://vk.com/imtonyfat

Twitter: https://twitter.com/antonfateev1996

Facebook: https://www.facebook.com/profile.php?id=100013218671700

Telegram: https://t.me/TonyF1996

Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=1102634

0x9ca23235728ce9eF5bc879A9Abb68aF3a003551C

I'm not a project manager. This article is written on the basis of information taken from official sources with the purpose of acquainting everyone interested in this project.