A way to monetize your personal data
Is it possible to turn your personal data into earnings?
We have talked about personal data ownership and monetization before. It is a topic that has many nuances and is very hard to put any regulations on by the government. That is why many internet companies were able to get away with gathering and brokering data of their users for years, without any repercussions.
Technology evolves every single day though, and surely new solutions to the unsolicited data gathering are going to emerge. One of these solutions might be a decentralized platform based on blockchain.
Today we will delve deeper into Opiria platform and the PDATA token, that aim to disrupt the data brokerage market by creating a global decentralized marketplace.
Opiria itself is a well established company that is currently working with many 'fortune 500' brands, connecting them directly to their customers worldwide. So the blockchain-based Opiria and PDATA token ecosystem aren't being built from scratch, they are based on the experience of an already existing successful company.
It is apparent that the inclusion of the new technological advancements will be beneficial to both consumers and market researchers. The consumers will have full control over the personal data they provide, remain anonymous and be properly compensated for their input - the three benefits that are being denied to them at the moment.
On the other hand the companies interested in buying data will have it done much quicker, more accurately and most importantly reduce the cost of research by 95% compared to traditional routes.
This is all achieved by cutting out the middleman, by recording everything in the blockchain. and using the PDATA token as the currency inside the ecosystem.
Being the innovator that they are, Opiria does not stop at just sending surveys to the consumers, they are also working hard on new cutting-edge technologies to better gauge the overall consumer experience. In Opiria 2.0 they are adding eye tracking and emotion analysis to their web network and mobile application. They are also implementing feedback from wearables such as smart watches, the way you use your phone or browser, and your shopping behavior. Combined with the data that the consumers put in themselves, it will give the researchers an unprecedented insight into the motivations and needs of their clients.
Extensive market research coupled with the experienced leadership of Opiria platform will surely put the PDATA token on the front line of data brokering business. If you need any more convincing that it is a good idea to partake in their token sale that is currently underway, you can check out their website and social media pages complete with fully functional application. All the links are listed below the article.
Of course Opiria and PDATA are running a bounty campaign and providing AirDrops, details of which you will also find in the description.
Now there's nothing left to say that the sheer caliber of this company hasn't already said all by itself. It is not every day that established and successful companies put their trust into the emerging technology and decide to create a blockchain based platform with the plan to further their influence on the market.
What do you think about personal data brokering? Would you use an app such as this to monetize your information? Have you had any experience with data theft? Please leave your thoughts in the comment section.
Opiria and PDATA Official Website
Opiria and PDATA announcement thread
Opiria and PDATA Bounty thread
Opiria and PDATA Telegram group
Opiria and PDATA Facebook and Twitter
Author's bitcointalk: OceanWind33