ClearCoin Ahoy! The Savior of Advertising & Marketing industry is in sight
Sellers wants to send out messages about their products or services to their existing and future customers and for this they use advertising and marketing services. Getting these advertising message is important to advertisers as it a vital link to reach out to their customers because if people do not know about their products then how would they buy them?
The bad News The Advertising and Marketing industry is rocked by a $16 billion annual ad fraud.
Thus Advertising and marketing happens to be an important industry and works with a supply chain of $563 Billion. However out of this up to 16 billion is lost on account of ad fraud every year. This 16 billion is not a small number and amount to 20% of the 563 billion and this robbery rocks the proverbial advertising and media industries boat and raises a serious concern.
For long the advertising and marketing industry has been at sea about this matter and there is little that could have been done to plug this hole. From click fraud, Click jacking, generating false leads and siphoning off the promotional incentives the list in which an advertising campaign is and can be hijacked is endless.
The Good News ClearCoin Ahoy!
The good news is that there is a solution in sight that could block out this fraud and make the business of managing and executing advertising and marketing campaign’s more transparent and easy to manage thus helping the advertising and marketing industry become free from the rampant fraud.
The solution is called ClearCoin.
ClearCoin is an innovate market place for conducting business between different stake holders of advertising namely the advertisers and businesses.
It would incorporate both transparency and accountability to each party involved as it is build on a blockchain. Using a distributed ledger would make it possible to track each campaign detail.
The ClearCoin interface helps track and monitor the quality of ad inventory and see in real time how the campaign is progressing.
This is possible as the interface to manage your campaign is accessible through a mobile or desktop computer.
Instead of handling multiple campaigns through different interfaces all are accessible through a single interface. Whats even better is the fact that a common currency the ClearCoin Token (CLR) is used to carry out the transactions.
Buyers pay with these tokens and providers of service get pain in this token currency.
So ClearCoin with its reach to bring all the involved parties on the same platform imparts their actions visible at all times
Plus it is so much easier to manage all your advertising campaign.
A Use case Scenario
Take the instance of Jack who has a medium sized business. He uses the internet to attract new clients for this he uses google adword campaigns, Instagram shout outs and banner inserts on various websites. This costs him a lot of time and effort. Every time there is a new advertising platform like a new social media launch he would have to first sign up for the service and then understand the nuts and bolts of it and sometimes engage a third party to promote his offers on the new medium.
With ClearCoin all that is going to get very streamlined.
In the current scenario on one hand too much time is spent on managing these channels, Ad networks and channel partners who are required to propel the ads to the requisite audience and on the other hand there are a lot of false clicks and leads generated which do not translate into business. Since these originate from various 3rd party affiliate networks thus he has little direct control to flag individual publishers and stem the rot.
Another important issue is that campaign typically generate a lot of data in terms of views, clicks and other demographic details and it is not always possible to interpret them into useful business intelligence.
For all such individuals both small and big ClearCoin comes as a solution of Choice.
ClearCoin offers a single window access to all your advertising needs.
From your mobile or computer all the activities pertaining to your campaign are visible and under your control.
Jack gets the option to set an alert triggered by a particular behavior. Such as when a target is reached, a new client acquired,There is unusual campaign activity or any other parameter that may be of importance to Jack.
The interface does not show mere numbers instead it displays them as easy to understand info graphics that are easy to understand and the knowledge gained from them is easily put to use.
ClearCoin offers a ClearVision dashboard aka an omnichannel to manage all your media campaigns.
So be it facebook, instagram or display ads on a third party website we can all manage it through the ClearCoin interface that is powered by the ClearCoin tokens for carrying out the transacts to conduct business.
Another important aspect is the use of advanced AI+ML cohort Demographic and sentiment tool. This helps businesses monitor the market conditions and sentiment better and helps them take informed decisions about their campaigns.
Tracking your ad inventory becomes transparent and easy due to this system due to this ClearCoin smart profile framework connecting with the Geometric ClearCoin smartstone ledger allowing a user to track the ad inventory better. It is also beneficial for publishers and ad networks as they get the due reward of their hard work. Unlike the conventional tracking numbers where leads are at times not recorded and go unrewarded, with ClearCoin every click and view is accounted for and documented.
The Investment Opportunity
ClearCoin market place would require the ClearCoin tokens (CLR) to enable anyone to transact on the marketplace with this intent the ICO is underway and the part that excites me about this ICO is that not just Bitcoins or Ether can be used to invest in the ICO but they are opening their arms to accept a whole lot of cryptocurrencies. Check out their site https://clearcoin.co/ to check the number of cryptocurrencies they accept towards their ICO
So the good news for us steemit lovers is that we can use our steem and steem dollars to participate in this ICO and leverage steem and SBD holdings to invest in this ICO and make our wealth grow.
Currently the tokens are available at a discount but the price is steadily climbing.
More Information & Resources:
- ClearCoin Website
- ClearCoin WhitePaper
- ClearCoin YouTube
- ClearCoin BitcoinTalk Forum
- ClearCoin Medium
- ClearCoin LinkedIn
- ClearCoin Facebook
- ClearCoin Twitter
- ClearCoin Instagram
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