These days anyone from any industry is starting an ICO. Who is this Arthur Brietman? What are his achievements? Working in financial sector as VP doesn't mean he is VP of that company. There are many VPs these days in almost every company. No cap ICO will definitely break the record because there are investors who really don't invest for investing but to sell it off immediately to dumb people who are ready to buy at a higher price.
Personally I could understand a project like BAT raising some huge funds. I am not trying to sell BAT here but Brendan Eich has a huge credibility to invest in. One who has invented Javascript which is running behind as I am writing this code and the founder of Mozilla foundation. That's huge. Just trying to provide an example.

Also when these people receive the money in ETH, they will have to sell it off in the market someday or the other for company expense if they are genuine. I wonder what could happen at that time and how the math would work. What if they delay the project and just abandon giving some lame excuses within legal boundaries as they have no goodwill or credibility associated with their names. Who was knowing Arthur Brietman before? There is no core product and then an idea which is trying to copy Ethereum by adding extra features for the cost of this ICO just doesn't justify it. I also wonder why Tim Draper is investing in this company as there was no cap on the ICO. How can these guys justify the investment crypto investors do?

So just trying to make the community aware of before investing in such ICOs without any research. Yes someone benefits a lot but at the same time someone can lose a fortune and then we call this a crypto community. That's strange...
To conclude, I am not blaming ICOs but trying to show how people are exploiting such opportunities. Be careful, invest wisely. God bless all!