The Most Popular Question in Crypto

This is probably one of the most prevalent questions you can hear in the blockchain sector:

“How close are we to mainstream adoption?”

Now I know, we all like to theorize. Especially during the bull market where let’s face it, it’s always much easier to attract attention when the industry is booming and the morale is beaming.

These days however, the market reflects a different situation with the bears running wild while many people are growing tired of seeing red on the coinmarketcap website almost every day.

Granted, we could see a trend reversal in the coming weeks and a bull run would definitely change the outlook in a significant manner.

But what’s fascinating is to look at the projections of mainstream adoption now at the “bad times” before the market euphoria settles in.

Not too long ago, PWC Global launched a survey with 600 executives from big mainstream companies across 15 territories, in order to gage the state of blockchain adoption at a the largest of scales.

I have to say, the results have definitely taken me by surprise.

As it turns out, 84% are actually involved with the technology at some level.

This is very significant here because once a new trend leaves the fringe territory and enters that of the majority… Then it would be only a matter of time until it takes the world by storm.

It may appear like it happened by total surprise, as if from one day to the other this new trend has just popped up and swiftly took over the markets.

Though in reality things would have been cooking for a while under the table where nobody was watching.

You see, from that aforementioned 84% , only 15% are actually live. 10% of them are launching pilot tests. There are some who paused their blockchain projects, others are still in the research phase, but a significant 32% currently at a stage of development.

While the fear merchants in television are selling you the latest spin-off of their signature “Doom & Gloom” reports, the foundations of a new paradigm are being laid as we speak.

This is probably a great moment to be in the sector, and if not, we shouldn’t be too far off. The truth is, you can’t really know for sure.

But one thing you can be almost certain of, is that this is an amazing time to be building on the blockchain. Because chance are that much like what happened with the internet, there’s going to be a day where everyone you know is on it.

Then one of two things will happen:

Either you would say “I knew”, or you’d be glad that you have build (or helped building) something valuable on the early days.

You know what they say, there is no time like the present.

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