MOVEMENT: ACTIVE LIFESTYLE MONETIZATION USING BLOCKCHAIN AND SMART CONTRACT

So many people worldwide participate in running and jogging regardless of their profession, and some other forms of transporting exercise including, moving around, going to work or returning from work, and these are all time and energy consuming. As a matter of fact, in the last one year, there has been running events participants increase of 13.25%.A yearly average of USD $800 is spent on fitness club membership. However, only a few professional athletes as well as amateur event winners actually get rewards (profits) from the sports they partake in. There are some platforms available in the market that ensure that this economic situation is better, but these platforms only enable users to track sports results and health indicators. The platforms do not offer the real economic model. Therefore, we are setting up MOVEMENT, an app that enables everyone the ability to make profit from exercise, movement, personal sport, travel etc. This will serve as motivation for users to exercise or walk regularly thereby enabling a healthy lifestyle and controlling health conditions. Time spent on walking or workout will become profitable (monetization). We will be leveraging blockchain technology and smart contracts to achieve the Movement App monetization process. In our app, we will be using the RUN coin as currency and this currency will enable users to interact within the platform. The RUN coin can also be used for sports related goods purchases within the Movement app, and for trading into ERC20 MOVE token that can be exchanged or sold.

ANALYSIS OF EXISTING MARKET
So many peopleworldwide use walking as their major transportation means and there are existing platform that offer coins to users by counting their steps. However, these platforms do not allow users to convert these coins to Fiat currency. These people are all potential clients for the Movement App because we offer monetization of movement and personal active lifestyle activities to everyone.

HOW THE MOVEMENT APP WORKS
To start earning coins users only have to do a fast sign up and synchronize the API with their phones accelerometer and other sensors. A wallet will be assigned to users in the Movement App where all data, received coins and purchased tokens are stored, and this wallet will show real life exchange rate and enable users to exchange RUN coins into MOVE tokens. These wallets will be operable by users via smart contracts. RUN coins are added to a user’s account in real-time as they run, jog, walk and beat the distance. Total distance, time spent, calories burnt and the amount of MOVE Tokens in the wallet of a user, determines the number of coin rewards. RUN coins can be spent in the Movement app shop or exchanged into MOVE tokens.

BENEFITS FOR PRE-ICO AND ICO INVESTORS
• Investors get MOVE Tokens at a much lower price than the potential market price after the token sale and listings.
• Investors get early access to the Movement App for Alpha & Beta tests
• Investors are enabled to participate in discussion with developers about improvements in performance of the platform.

COMPONENTS OF MOVEMENT APP COMPETITION
• Tournament
• 1 vs 1 bet
• Daily Challenges
• Friends Referrals

PROJECT TECHNICALITY
• Mobile System: We will release iOS and Android applications, leveraging their GPS, accelerometer, gyroscope.
• Server System: Acting as a smart contract interface
• Smart Contract

MOVE TOKEN
MOVE Token is compatible with the ERC20 protocol on the Ethereum blockchain and will be available for sale on the first and second phases of token sale. MOVE Token can be sold, traded and transferred on the Ethereum Network and the total amount is limited by the smart contract.

TOKEN SALE
The pre-ICO starts on 15th December, 2017 at 12:00 PM NYC Time, UTC -4, and ends on 25th December, 2017 at 12:00 PM NYC Time, UTC -4. The pre-ICO token sale cap is 3’072’000 MOVE, with a minimum goal to start of 240’000 MOVE. ETH, BTC, LTC are accepted currency, and for each token stage, the exchange rates are, 1ETH = 1200 MOVE (240’000 MOVE) for stage 1, 1ETH = 1080 MOVE (360’000 MOVE) for stage 2, 1ETH = 960 MOVE (960’000 MOVE) for stage 3, and 1ETH = 840 MOVE (1’512’000 MOVE) for stage 4. There is unlimited amount of tokens per person, and the minimum Ethereum transaction amount is 0.1ETH. There is no minimum transaction amount in Bitcoin and Litecoin. The maximum transaction amount is unlimited.
The ICO starts and ends in February 2018 and March 2018, respectively.10'000'000 MOVE is the token sale cap of the Movement App, and ETH, BTC, LTC are the accepted currency. The token exchange rate is 1ETH = 600 MOVE, and the minimum Ethereum transaction amount is 0.1ETH. There is no minimum transaction amount in Bitcoin and Litecoin, and the maximum transaction amount is unlimited. Bonuses for week one, two, and three are +20%, +10% and +5% respectively. Note that MOVE tokens will instantly be sent to your private Ethereum ERC-20 compatible wallet after smart contract confirms and receives the transaction.

TOKEN DISTRIBUTION

1,000,000 MOVE – Developers and advisors
2,000,000 MOVE – Bounty
3,000,000 MOVE – ICO bonuses
10,000,000 MOVE – ICO
3,072,000 MOVE – Pre-ICO
2,100,000 MOVE – Development reserve

All unsold tokens after the First and Second token sale phases will be burnt.

FUND USE DISTRIBUTION
55% - Platform development
35% - Marketing
5% - Legal
3% - Operations
2% - Bounty

RUN COIN FUNCTIONALITY
RUN coin is used to reward users for their physical activities. It is not compatible with the ERC20 protocol on the Ethereum blockchain and will not be available for sale in the first and second token sale phases. This coin is only to be used within the Movement App API, and exchanged to MOVE tokens inside the wallet within the app.

MOVEMENT APP MONETIZATION
Monetization can be achieved through the following features;
• In-App Shop
• Advertisement
• Daily challenges

ROADMAP

January 2017 – Idea found
February 2017 – June 2017 – Market research, Consultations with advisor, Technical research
October 2017 – Whitepaper published
October 2017 – November 2017 – Brand awareness, Marketing
December 2017 – Token sale phase 1
February 2018 – Token sale phase 2, Exchange listing
March 2018 – Movement App Alpha
June 2018 – Movement App release

TEAM
Martin Holt - Founder & CEO
Robert Hawkins - Co-founder & CTO
James Latham - Engineering Lead
John Yates - Web Developer

For more information regarding our unique project and to connect with other participants across the globe, please feel free to click on any of the following links;
ANN thread: https://bitcointalk.org/index.php?topic=2368873.0
Website: https://www.movementapp.io/
Twitter: https://twitter.com/Movement_app_
Facebook: https://www.facebook.com/Movement-App-478970352502125/
Whitepaper: https://d3pdmwutokxl28.cloudfront.net/Movement_App_Whitepaper_Final.pdf
AUTHORED BY: teejayrichard
BITCOINTALK URL: https://bitcointalk.org/index.php?action=profile;u=1265803
WALLET: 0x937fe2c8bd616344a9Be33fDEC04D6F15f53c20F