Wemark: A brief overview of the flaws in the traditional digital content industry

in #cryptocurrency6 years ago


We have no idea how much efforts are required to create a high quality digital content. The creators have to spend a lot of money and work hard to create a content which the costumers would be willing to buy but its an irony that the content could be easily copied for unlimited times which costs nothing. This is the reason that the content creators are always struggling to find the ways to promote their content and to reach the customers.

The content creators legitimately want to retain the major portion of the earnings while looking for the ways to distribute their content among the customers. Although copyright laws protect the rights of content creators and allow them to earn revenue by licensing their content to the customers they choose yet in the traditional content distribution trade this goal is hardly achieved.

Right now, the content creators can either approach the customers directly and license them their content or they can contact the distribution agencies and marketplaces to distribute the content on their behalf. Its observed that the content creators prefer to distribute their content through marketplaces because the content creators lack the ability and the funds required in order to reach the bulk of the customers.

Why self-distribution is not an option?

Ideally the best option for the content creators would be to distribute the content directly by retaining their control over licensing and the income generated through the sale of their content but practically it seems very difficult because self-distribution would cost too much and the content creators can’t compete the distribution agencies with enormous marketing budgets. The customers also find it easy to secure their required content through marketplaces which offer the content from a number of creators.

Traditional Content Marketplaces are a problem not a solution:

Content marketplaces source and distribute the content created by multiple content creators. They charge very high distribution fees and above all the content creators have to surrender most of their rights including the control over licensing and the financial benefits generated through the sale of their contents.
Considering all above scenarios, Wemark is providing the best solution that is a blockchain enabled distributed marketplace connecting the content creators direct with the consumers without involving any middleman. The content creators using Wemark will retain their control over the licensing and the financial benefits for ever.

Website: https://www.wemark.com/
Telegram: https://t.me/wemark
Ann Thread: https://bitcointalk.org/index.php?topic=3347524
Whitepaper: https://www.wemark.com/whitepaper
Twitter: https://twitter.com/_wemark

Proof of Work: https://bitcointalk.org/index.php?action=profile;u=1887821

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