✅Content consumption has peaked during the millennial generation. With portable devices that offer the best viewing and reading experience, more people can access content that they love at their own convenience. This content is usually hosted in a number of online platforms giving users options that covers nearly every niche that is there in the content market. The only downside in the content market is the centralization and close control of how any content is pushed through their platforms. A few corporations dictate how content flows and the amount that needs to be paid by various companies to have their content hosted or pushed into the market through these corporations. The likes of YouTube and Facebook control how content reaches the audience. They have the numbers in terms of subscription and membership so they use this as leverage to charge content producers whatever they state to have their content hosted or publicized within these forums.

Direct interaction to eliminate unnecessary intermediaries

✅Media Protocol is working on a platform that will disrupt this set-up to provide a direct interaction between content producers, publishers and content consumers. Having a direct channel through which the target audience can be directly communicated to by the content producers would help make the content market fair in terms of pricing and access to both producers and consumers.

Media Protocol’s platform will be based on the Ethereum protocol blockchain. Blockchain gives Media Protocol the license to provide direct, secure and transparent connections between content producers, their consumers and their target market. With Media Protocol, the need for intermediary content distributors becomes obsolete as consumers can use the various applications integrated with Media Protocol to access any kind on content they would like. It relieves content producers off the need to pay extreme fees so that their content can be accessed. Consumers, on the other, hand get compensated whenever they view content from content producers.

Media Protocol’s plan is to have a platform where every content producer has a fair chance of getting their content viewed by their target audience. By eliminating intermediaries, Media Protocol strips away the power to dictate how content flows from producer to consumer, thereby providing content producers and their consumers more interaction therefore an overall better experience with content creation and consumption. The direct connections through Media Protocol can be accessed via URLs hosted DApp's integrated with the Media Protocol platform from any content published in any website.

Proper feedback for better services

✅With the current centralized set-up where entities with a massive member base have statistics on consumer content bias, it is difficult for content producers to get direct feedback. Most of these entities give them a general perspective of the market while remaining with the original data. Furthermore, in places like social media platforms where people tend to lead ‘fake’ lives, some of the data collected may be erroneous leading to poor content release based on inaccurate data.

Media Protocol’s set up gets direct feedback from those interested in a particular genre. It could be in tech, music, movies or any other category hosted through this platform. Feedback can come anonymously from those using Media Protocol or from statistics taken without infringing any privacy rights on the type of content that the audience is interested in. It could also lead to a rise in content that has a low but dedicated following. It can be argued that most of the content created is meant for the mainstream audience, however, there exists a group of dedicated content consumers of genres that may not be readily accepted or appreciated by the mainstream market. Content producers can get feedback through Media Protocol from these groups thus broadening their scope of content production and reaching a larger viewership.

Tailor-made ads

✅Media Protocol brings to light content consumer needs that may have been ignored or dictated in the past. This includes the type of ads that consumers get to see whenever they visit social sights or consume different content in the internet. Ads have been a cause of ruin for the enjoy satisfaction that entertainment brings. Pop-up ads act as a barrier to a full experience of great content posted by producers. Ads are a way of meeting the financial needs of running a website or a platform; however, they should be done in a way that is not intrusive to the content consumer, for example:

➡️Some YouTube ads pop-up in the middle of a stream which may ruin the concentration of the consumer at that point.

➡️Media Protocol provides feedback from users which may cause content publishers to understand the best way of advertising without intrusion.

➡️Furthermore, from statistics taken from users of Media Protocol, ads can be made to resonate with the type of content consumers want. This could make ads more effective and far less intrusive.

➡️Consumers are also likely to appreciate such steps.

Tokens as a means of lowering costs and incentives

Use of the Media token would drastically reduce the price needed to publish content or to host ads in published contents. The frictional costs incurred while transferring fiat from one account to the other is eliminated in this model. Furthermore, Media Protocol is likely to charge far much less compared to centralized corporations that dictate the flow of currency in the content market.

Media tokens are to be used as rewards for content consumption. Consumers can then use these tokens to reward their content publishers or creators. Consumers could also trade the Media tokens for other cryptocurrencies in various platforms where they would be listed. This could attract more people to use Media Protocol.

Cryptocatnip is the first decentralized application that will act as a guide to future develops on how applications can be integrated with Media Protocol for the best content publishing and consumption experience.

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