UBEX - Advertisement Made Easy With Artificial Intelligence And Blockchain Technology

richzohr (25)in #cryptocurrency • 6 years ago

Ubex is a world class decentralized advertising exchange platform that operates fully on the basis of neural networks which evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement with the use of Blockchain technology and smart contracts. This Ubex platform enables passage from the traditional pay per click method to the model of payment for targeted actions; the most fair and interesting model for advertisers. The Ubex platform plans to design a global advertising ecosystem with a high level of mutual trust and maximum efficiency. The platform works in a way that advertisers can automatically buy ad slots by making use of the Ubex system. Payment is made upon fulfillment of targeted actions by users. Ubex facilitates purchases of digital-advertising. The Ubex digital ad purchasing scheme will look as follows.

ADVANTAGES OF UBEX

The brain behind Ubex's advertising purchasing algorithms are the neural networks that process data about each client to the websites. Neural networks guage the interests of users then calculate the probability of specific and definite actions for what all advertiser offers and choose the most appropriate advertisement to be viewed by the client. Thanks to the website visitors, members or clients only see those ads that are limited to their best interests and that convince them to perform the target action with the greatest likelihood. Therefore, Ubex maximizes advertising targeting and economic efficiency for advertisers.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts enable the communication between advertisers and publishers to be as moderate, lucid and fair as possible, as well as mitigate the risks for all parties. By applying this approach, Ubex allows the transition from the traditional pay-per-click scheme to the payment model for specific actions, the fairest and most interesting model for advertisers.

Further evolution of the project assumes to encourage publishers to feed UBEX with customer marketing statistical data by installing the UBEX tracking code. As a reward for such activity, the publisher can gain some amount of UBEX tokens and this process can be considered mining. You simply get the UBEX tokens for providing customer statistical data. Good? Great!

UBEX TOKEN (UBEX)

The UBEX Token will act as the fuel in the platform. The purpose for a Token is to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. The Ubex token is based on the Ethereum blockchain network.