Carry protocol is based on blockchain that aims to introduce innovations in the field of offline trading by uniting consumers and sellers. With all the technological development of offline trading, this sphere is experiencing a number of problems. The market of offline trading is huge - more than 25 trillion USD, but not technologically developed. Sellers do not have all the necessary information about consumers. The consumers themselves are not sufficiently protected from various marketing research and do not have control over their personal data. Traditional advertising methods are often not effective and do not work properly. The Carry protocol team developed a solution to these problems.

Problem with Current trading system :

It is relatively easy to identify consumer data in the online domain to execute and track the effectiveness of advertising. However, this is more difficult in the offline market because consumer data is split between different players and cannot be consolidated.

There are 3 main problems in this sphere of the world economy :

• Every business has a data silo problem : Statistical information on consumers is not stored in one decentralized centre, which hinders the development of this sector.
• Marketing is inefficient and lacks transparency : Low efficiency of advertising campaigns. In addition, the usual advertising tools do not have a transparent mechanism, which would allow to track their effectiveness qualitatively
• Consumers have no control of data : Consumers do not have the ability to control the information about themselves, which is used by third-party large companies to monetize it.
• Coupon and point management is a hassle : there are too many coupons to manage offline. A large number of stores still use paper coupons, and many of them end up in a drawer somewhere beyond their expiration dates.

Solution Offered by Carry Protocol :

Carry is a platform that connects offline merchants and consumers using blockchain.

Using Carry Protocol, merchants will be able to issue Branded Tokens (BT) which serve similarly to loyalty points. Users can earn BTs simply by providing their phone number to the merchants when making a purchase.
Users can also earn CRE tokens or coupons when taking advantage of promotions or selling their personal data to advertisers/merchants.
There are two main components of the Carry Protocol.

• First is the blockchain itself that houses :

1. Carry transaction database.
2. Carry smart contracts.

• Second is a set of APIs that connect the blockchain to third party software :

1. Carry wallet API.
2. Carry device API.

Carry transaction database :

This will be the Carry Protocol transaction database that is refers to the virtual database on the blockchain, on which transaction data is stored, and will be interacted with when a customer makes a purchase, noting what they've purchased, the price, etc. This data will be strictly accessible by the customer in their Carry Wallet.

Carry smart contracts :

Carry smart contract supports the issuance and use of tokens (CRE and BT) on the Carry Protocol.smart contracts will be responsible for handling any automatic payouts/token transactions, and will also be used for minting BT for specific stores to use as loyalty points.

Carry Wallet :

Carry Wallet will be the main hub for the consumer, where the can scan stores' QR codes, make payments, and, if they choose, share their data with advertisers for compensation in the form of CRE, and BT that they receive from specific advertisements.

Carry Device APIs :

Carry Device APIs will be for the store's end of things to provide support for in store devices, which will allow said devices to interact with the Carry Wallet, send it data, and BT.

Consumers will be able to pay for services and goods with both crypto and fiat, but still benefit from the Carry Protocol even if paying with fiat. They will be able to scan a QR code, or share their device phone number and receive the same promotional deals or BT as if they were paying with crypto.

Business Flow :

Carry Protocol’s service begins when a consumer buys goods or services at a store and completes a transaction , and it supports fiat payments such as credit card and cash, as well as cryptocurrencies. Merchants must be equipped with an interactive device like a tablet to use Carry Protocol. Most merchants already have a POS (point-of-sales) device, which could itself function as a Carry Protocol device or require a separate device like the tablet. The device will send the transaction data from the POS to the customer, and help the customer upload this data on the blockchain.

some good features of Carry Protocol Business flow

• Branded Tokens, BT - Loyalty Point.
• Transaction data monetization.
• Branded Tokens - Advertisement.

Token Details :

There will be 2 token model for Carry Protocol :

CRE token :

  This Token Focuses more on consumers end and their Benefits.

• Reward consumers for sharing their data.
• Reward users when they are advertised on.
• Used on participating stores as credit.

BT token  :

This Token Focuses more on merchants and Merchants/brand able to use it for their loyalty points, coupons, prepaid cards.

For More Information :

• Website : https://carryprotocol.io/
• Whitepaper : https://carryprotocol.io/static/docs/Carry_protocol-white_paper%28ENG%29.pdf?cachebust=c6244b2a9aa1596623e53db3e1a83ca2
• Telegram : https://t.me/carryprotocol
• Twitter : https://twitter.com/carryprotocol
• Medium : https://medium.com/@carryprotocol

Author: Raghav
Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=2235966