Cryptocurrency

With everyone talking about cryptocurrency in the technology sector, you might think it would be more popular, but only a small fraction of Americans are invested in cryptocurrencies—only about eight percent, according to a survey from early 2018. Crypto proponents believe that currencies such as bitcoin will achieve universal acceptance someday. However, the path to its mainstream adoption is today hindered by one huge obstacle: a lack of usability.

As with most new technologies, cryptocurrency must first overcome barriers to entry to reach its audience. Right now, you must have a good amount of technical expertise just to be in the market. While cryptocurrency’s promise is that it’s accessible and decentralized, its complexity is restricting its user base to a narrow, homogeneous set of early adopters. Thus, the most popular cryptocurrency platforms are currently Coinbase and Robinhood—the apps with the friendliest user experiences.