I think the idea that they planned this failure isn't true at all, without necessarily discrediting @cryptovestor. I think more likely is power abusing employee getting away with it, who no one seems to be able to touch. Either that or a cheap marketing gimmick.

I think that NOTHING in life is worth risking reputation. And if WTC did do it like OP was saying, the next time they even attempt to pull something off like this again, that would be the end of their company. My 2 sats.