INFLR: An Initiative towards the influencers marketing industry, powered by Blockchain technology
Influencers’ marketing has risen after the growth of social media and the decline of traditional TV. It is the fastest growing category in advertising and is estimated to reach a US$5-10 billion market by 2020. The growing market of influencers can be seen on Instagram.
There are several problems faced by the influencers marketing industry:
For the advertisers:
Monthly fees to use the platform
Problems with exchange and payment methods
Difficulty finding influencers
Planning and organizing a campaign is challenging
Lack of clarity or accuracy in influencers’ rates and values
Security risks of payment process
Lack of clear analysis of campaign effectiveness
For the influencers:
Monthly to use the platform fees
Difficulty being found by brands and agencies
Difficulty in communicating with brand representatives
Dissatisfaction with compensation, or undervaluation
Lack of experience in creating advertising content
Delay in receiving payments
Solution offered
Inflr is the newest approach towards the influencers marketing industry. Using the Blockchain technology, it connects the advertisers to influencers within a marketplace. The platform solves the problems that hold back the successful implementation of an influence marketing campaign.
The influencers must have at least 10,000 thousand followers in a social network and must be approved by an internal Inflr audit to register on the platform. After the successful registration, Inflr analyzes the influence of each social media profile. The Inflr Score of each influencer is determined from the publications analyzed, and is constantly re-calculated. The platform provides a complete profile for the advertisers and also the analysis of the engagement of influencers in their social networks, as well as the impact and coverage of their audience, facilitating their selection of influencers.
Inflr forms a connection between the influencers and the advertisers through a comprehensive and easy-to-use platform. It creates transparency enabling advertisers to track the progress and effectiveness of their ad campaign. It evaluates accurately the efficacy of influencers through the use of artificial intelligence and through technical analysis of collected data. It also inspires and educates micro-influencers to improve the quality of content.
There are several benefits for both the influencers and advertisers. For the influencers, the benefits are ease of communication, publication control, no monthly fees, access to several advertising campaigns, 24/7 support by Inflr Hubs and remuneration for influencers. For the advertisers, the benefits are easy to search influencers, several payment options and security, easily comprehensive reports, no monthly fees, and campaign creation.
ICO information and team
The Private Sale starts on 23rd July 2018. Phase #1 comprises of two Pre Sale events, the first one starts on 20th August 2018 and ends on 22nd October 2018 while the second one starts on 23rd October 2018 and ends on 30th November 2018. Phase #2 comprises of the Main Sale which starts on 1st December 2018 and ends on 11th February 2019. The funds will be spent on infrastructure and business growth (43-47%), Legal and administration (10%), marketing (34-37%) and partners (9%). The team working on the project comprises of individuals who are experts in the fields of Blockchain, finance, and marketing.
Conclusion
Inflr is an incredible platform where influencers, advertising agencies, representatives, and brands can communicate without restrictions. The influencers and advertisers will have access to a safe and user-friendly environment. The platform is a complete ecosystem of products and services for influencers and advertisers.
For more details visit
Website: https://token.inflr.com
Whitepaper: https://drive.google.com/file/d/176LrOR9G9sfRBTtbvOkpYZkYzitffo0L/view
Published by: Pooja Jur
Btalk Profile: https://bitcointalk.org/index.php?action=profile;u=1217469