If we want crypto to truly revolutionize the world, we'll need mass adoption by everyone, not just techie dudes with mining rigs and ex-Wall Street bankers. Ergo, to be truly subversive, and to bank the unbanked, A LOT of which are women especially in really oppressive societies where women aren't ALLOWED to have traditional bank accounts, we need to reach out to women. Crypto potentially can bring people out of poverty, and studies show that statistically, if you give aid to impoverished WOMEN, they invest it in their futures, their families, their kids, their business. If you give it to the men, they have a high tendency to blow it on immediate pleasures like cigarettes and sodas and booze. I think that was discussed in Half the Sky.
So yeah, if you're into short term gains, you wouldn't care. But anybody who wants crypto to truly succeed should be all about getting more women involved.