Line is absolutely huge in SE Asia, especially where I am in Thailand. It is the number 1 messaging app. LinePay is in common usage for all sorts of online purchases and cinema tickets. They run so many promotions and vouchers. There is a massive ecosystem already built with lineman, deliveries, cloud storage, many games etc etc and their cute cartoon charaters are everywhere...I love Brown Bear personally....this could be huge in bringing crypto to the previously uninitiated. More great news today :-)
Best wishes and thanks :-)