The online advertising market is being prepared in the near future to exceed $ 300 billion a year. And this is not surprising: the importance of the Internet in our lives increases every year, its influence and impact - too. Therefore, many advertisers abandon the old methods of promotion and are beginning to use the World Wide Web more and more.

However, in the field of monetized video content, there are many problems that need to be addressed urgently. Let's try to figure out exactly which issues are and how exactly they are removed by the Verasity platform. 

Problems

Today, people or companies that want to create high-quality video content and earn on it face many challenges:

• First, it is an excessive centralization of income opportunities. In fact, you can get more or less stable profit on two or three global resources: Facebook, YouTube and Instagram. In some ways it is convenient, but in the long run it will necessarily hurt the market, because competition is declining, and the dictatorship of sites for placing videos is growing.
• Secondly, the creators of media content receive a very small share of the total revenues of the online advertising market. Today it is about 30%, and in the long term it may decrease again.
• Thirdly, even those small money that creators of high-quality content earn today, we have to wait for 2-3 months. In addition, Facebook, Instagram and YouTube can declare that there was no media content, and nothing to pay to its creators.

What is Verasity?

Verasity is a platform that can cope with all the above problems. It is an ecosystem for direct interaction between advertisers, viewers and video producers. 

The ecosystem of Verasity functions quite simply. Contentmakers create unique videos and place them on the Verasity site. Users who want to watch interesting videos, run them and get acquainted with the content. Before viewing, the viewer chooses whether he wants to see the advertisement. If he agrees to a commercial, he gets VRA tokens, and some amount of crypto currency is also transferred to the content maker.

The creators of interesting videos, whose viewers will actively watch the advertisement, will receive a profit from the Verasity platform. No offense will remain to ordinary users, which the site also awards for the study of advertising. Well, companies that need to promote their product, pay money, but in return receive potentially interested in purchasing the goods of individuals, and in the future - future customers. 

Advantages of Verasity

The site offers unique advantages to all categories of users - viewers, content makers and advertisers.

For viewers:

• view hundreds of thousands of interesting videos from a variety of bloggers on one site;
• the opportunity to earn a crypto currency from every commercial.

For video creators:

• placing content on a decentralized site, where no one will dictate the terms;
• high earnings, fast withdrawal of cash.

For advertisers:

• interested in buying the goods of the audience (Verasity does not allow "wind up" views with the help of bots);
• reduced cost of promotion (Verasity takes a lower commission than Instagram, Facebook, YouTube and other popular sites today).

ICO and distribution of tokens

The campaign to raise funds for the Verasity project will last more than a month and a half - from May 21 to July 11, 2018. Separation of ICOs into stages is not established.

A total of 12,491,500,000 tokens have been issued by the project developers, and exactly 50% of them will be sold on the ICO (6,245,750,000). SoftCap will be achieved if the creators manage to realize 400 million units of crypto currency. HardCap - selling all 6,245,750,000 coins.

The cost of the VRA token is not fixed - it grows by 1% every day: 

And this means that by the time the crowdsdale is completed, the VRA token will cost more than 40% more expensive than during the start of the ICO.

The remaining tokens will be spent by the Verasity team after the completion of the ICO for the following purposes: 

The distribution of investments that will be obtained at the ICO is also established:

• 20% - research and development;
• 20% - income of developers;
• 20% - expenses for technological licenses;
• 18% - the cost of the platform;
• 17% - marketing expenses;
• 2.5% - legal and administrative expenses;
• 1.5% - business development;
• 1% - unforeseen expenses.

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