ARROUND - A Communication Platform That Provides Users With A Personalized World Of Augmented Reality (AR)

maniakbtc (1)(1)in #cryptocurrency • 6 years ago

Augmented reality (AR) is the integration of digital information with the user's environment in real time. Unlike virtual reality (VR), which creates an artificial environment, augmented reality uses the existing environment and coats new information on it.

While technology to create an AR experience has existed for a long time, with the term first coined by Boeing researcher Thomas Caudellin in 1990, there are many false starts on the road to technological commercialization. Not until now, with the launch of ARKit for iOS and ARCore for Android, that technology to reproduce the AR experience for consumers, initially via smartphones, has been made possible.

Unlike AR, virtual reality (VR) completely replaces the vision of the real world. To enter virtual reality, users need to wear a helmet and stay in a special room, while augmented reality is made in the real world and complete it. In this sense, augmented reality is a mobile technology that can be used freely to enhance existing real-world activities, wherever they are.

The forecast puts the emerging AR market at $ 120 billion in 2020, growing to $ 198 billion in 2025, indicating an Annual Joint Growth Rate of 65.1%. And while hardware sales are expected to make the most of this revenue, AR data, AR trading, and AR advertising represent a significant part of this overall expenditure. An unprecedented growth and increased popularity of augmented reality makes it one of the most exciting technologies in the world.

What Is ARROUND?

ARROUND is a unique economic and decentralized infrastructure that supports augmented reality ecosystems. In every aspect of the platform, blockchain technology is used to facilitate the development and sale of goods, services, information, and advertising using decentralized economic principles. ARROUND will have the ability to overcome multiple markets through the application of a single technology platform.

Every element of the ARROUND economy depends on the blockchain to ensure interaction without fractions between each party, enabling the system as a whole to maximize its potential to become a transparent and trusted resource in the global AR ecosystem.

Blockchain is a digital book where transactions are stored and validated by participants in the network, producing transparent and verifiable records that are unique without requiring central authority. Through the use of a smart EC20 contract, ARROUND can solve a number of specific problems related to social networks, advertising networks, markets, and data from many people.

Platform ARROUND

The ability to spread existing SLAM data, or equivalent, provided by the current SDK collection provided by Apple and Google, will result in our ability to provide precise accuracy in presenting a reality experience that is added exactly where our users need it. This will support our AR Advertising network, because it can offer in-store navigation to certain products in the store. After the product is placed through the introduction of AR Camera, a series of new augmented reality functions can be triggered, such as displaying additional information about the product depending on the nature of the object and the person who saw it.

Social AR

This is the ARROUND social network, which will be available for Android and iOS and is available for free on Google Play and the Apple App Store. The core concept of the network is to bring augmented reality into social settings, enabling each user to create and share AR content with their friends, while making new friends in the process.

AR AdNet

AR AdNet is one of four key elements of the universal augmented reality ecosystem created by ARROUND. The idea behind this service is to provide channels for brands, organizations, and offline retail stores to engage in advertising, marketing and information campaigns in an expanded reality.

This Portal Will Provide The Following Functions:

Register as an advertiser. Advertisers can be individuals or legal entities
Advertiser Account
Making round ads
Ad campaign management
Reports and analysis
Selection and purchase of tariff packages
Toolkit for creating rounds of ads
Client account
Tool to add user balance
Ad campaign analysis

AR Map

AR Map is connected directly to social networks and to advertising solutions. AR Social users can take part in projects to map their location simply by scanning the area around them with their smartphone camera. The only condition is that they have a front camera facing to capture a set of data points that will be generated.

AR Store

The AR Store will allow users to make sales and rental transactions for content and services offered on the platform. Content writers will set prices for their own products. This can be free distribution, freemium models or one-time / regular payments. Also, there are options for auctions, crowdfunding campaigns and donations.

AR Store Provides Developers With Access To:

SDK - a ready-to-use software solution that will accelerate the development of AR content.
API - a set of ready-made parameters provided by the application to be implemented in external software products, which will allow third-party developers to integrate their applications into our system and monetize them.
Distributed storage where platform content is stored.
Emulator - the part where developers can test their content for compatibility with various types of devices.

Token ARR

ARR tokens are used by platform users to buy or rent digital goods or services from connected developers and by commercial parties to run advertising and marketing campaigns. In addition, tokens can be used to motivate users to view advertising and marketing campaigns, plus provide incentives for users to map their environment, thereby contributing to the creation of augmented reality backbone networks. The use of backbone can be given to third parties through payment in ARR tokens.