Lympo – Charting a new course for healthy living and advertising, through a decentralized single source of truth.

lucyc (49)in #cryptocurrency • 6 years ago (edited)

Lympo – Charting a new course for healthy living and advertising, through a decentralized single source of truth.

Image source : https://lympo.io/lympo-ecosystem/

A true life story, I grew up in a family that lived a lifestyle common among most middleclass families. The kids had a custom of sitting in the car while going to school, sitting through school classes, getting back home and sitting in front of the television while completing school assignments, swapping assignment books for lunch plates while seated on the dining table, and then spending every other spare time seated in front of the TV screen watching cartoons. Obviously, this made me grow fat, and low self-esteem built up in me. As I grew older, my quest to get back into shape led me to professional fitness coaches, and after some dedicated years of exercise, I was back into shape. With my new found fitness and health, came my confidence, I saw worth in myself again. The above life experience shows us one of the benefits we get, by engaging in healthy lifestyle activities. Other benefits of engaging in healthy lifestyle activities include reduction in risk of health disease, stroke, diabetes, etc. These and many more are the numerous benefits of getting involved in healthy lifestyle activities.

Image source : https://lympo.io/lympo-ecosystem/

But wouldn’t it be wonderful to find out that these are not the only benefits you can get from involving in healthy lifestyle activities. What if I told you that you could earn ‘financial’ rewards in the form of Tokens, which you could then use to pay for health products and services? This is made possible through the application of the Blockchain technology to the health industry as exemplified in Lympo.

BLOCKCHAIN USE CASES IN THE HEALTH INDUSTRY

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Image source : https://www.digimarket.net/blockchain-use-cases-healthcare-industry

Prior to the invention of the blockchain, big institutions who had health related dealings with the end users, kept the health data supplied by these end users, and used these health data for their own personal financial benefit, while the users were given a back seat. But due to the decentralized nature of the blockchain, users can now control their own health data, and if used effectively, can provide value to the generators of this data – the end users.

ADVERTISING AND MARKETING

Image source : http://www.abodesystems.com/advertising-vs-marketing/

The advertising and marketing industry has been valued to be worth around $500 billion, and yet it’s still difficult to know how much of your ad spending was actually put to good use. The numerous sports businesses and health solution providers spend so much money on ads, but yet still have no idea on how effective these ads are with respect to reaching targeted users. In this internet age, these companies have had their advertising resources flushed down the drain by advertising schemes and scams making use of ghost accounts to get tens of thousands of clicks that don’t actually exist. There is no way these companies could tell exactly how effective their advertising and marketing were. But this trend is about to change, thanks to the innovative idea of Lympo.

HEALTHY LIVING MOTIVATION

Image source : https://lympo.io/lympo-ecosystem/

The reason why we wake up 7am every morning is because we have to get to our various jobs on time. Our biggest motivation for going to work is not because we have needs to meet, but the financial reward we get at the end of the month. That gets us up from our beds even when we don’t want to. In the same way, most people who register at the gym, do so because they want to live healthy and well lives, but from experience, I have found out that more than 50% of them quit coming to the gym less than 2months from the time they registered. Why is this so? Shouldn’t they be motivated by the fact that they need to keep fit? If the need to keep fit was not enough to motivate them to come to the gym, can there be something else that can increase the motivation to go to the gym? Yes, financial rewards in the form of LYM tokens.

CROWDFUNDING FOR STARTUPS

Image source : https://lympo.io/lympo-ecosystem/

I love to keep myself healthy and fit, that’s why I registered at the gym. But I also want to own my own gym business, and I would want it to be big. But the challenge I have is that I don’t have enough finance as capital for this vision. Also I don’t have access to angel investors to finance this vision. Does this mean that I can’t fulfil this vision because I lack the financial resources? NO, there is a way out, through Lympo crowdfunding platform.

LYMPO

Image source : https://lympo.io/lympo-ecosystem/

It is a simple but highly effective project, which is not just another use of the blockchain technology. It is an ecosystem, powered and sustained by user generated and user controlled sports and health data, which when used effectively, can provide value to the user through tokens (LYM utility tokens), and the whole process kept secure, incorruptible, and accountable by the blockchain distributed ledger technology. Statistics have shown that in 2016, all the data accumulated by the 3.2 billion downloaded mobile health apps, have been recorded and stored by individuals and stakeholders in the health, wellness, and fitness industry, as an asset that has brought in so much financial rewards for everyone involved in this system, except the users themselves, who are the direct generators of these data.

By means of the distributed ledger technology of the Blockchain, users now have a sole right to who has access to their user generated data, and hence can give permission to access this data that has been secure and safely stored on the blockchain, under predefined conditions. It is within these predefined conditions that the user derives values, transferred in the form of tokens, which can then be used to purchase health related products and services on the Lympo platform.

The Lympo ecosystem consists of 3 main parts:

1 - THE LYMPO DIGITAL FITNESS WALLET AND USER REWARD MECHANISMS

Image source : https://lympo.io/lympo-ecosystem/

The Lympo wallet serves as your passport into the Lympo ecosystem. It allows you to communicate effectively with other components of the ecosystem, like your favorite sports and health providers. Through your wallet, you can create a profile, fill in your health data (which would remain accessible to you, but accessible to market players only through your specific permission on the blockchain), and then connect it with your favorite sports and health tracking apps. These market players that need this data of yours, can exchange this information for rewards in two ways:

Reward for completing a healthy lifestyle goal: This can include sticking to a diet for a specific amount of time, achieving a specified amount of walking steps in a day, etc
Reward for checking into a particular physical location for a specified period of time

Image source : https://lympo.io/lympo-ecosystem/

For example, The Lympo process shown in the image above is described below

Athletic shoe producer publishes a 5km running challenge
User decides to participate
The agreement is registered
User completes the challenge and submits the app tracking data
LYM token rewarded

2 - Lympo Marketplace

Image source : https://lympo.io/lympo-ecosystem/

Having registered a lympo wallet, and completed a specified task or checked into a physical location, and hence received some LYM tokens, the next step is how to spend these LYM tokens in exchange for healthy lifestyle goods and services, to be purchased on the Lympo platform. Through these LYM tokens, the token holders will be able to access a wide variety of healthy living products and services, right here on the lympo platform. In addition to this, the LYM token holder would be able get health and fitness advice based on their interests indicated in their health data.

3 - LYMPO CROWDFUNDING PLATFORM

Image source : https://lympo.io/lympo-ecosystem/

It’s no news that one of the major challenges of startups is capital. There are a lot of health and wellness ideas out there, but because of the want of capital, these ideas have remained dormant. Through the Lympo crowdfunding platform, health and wellness businesses on the lympo crowdfunding platform, can be funded by the members of the lympo community through their LYM tokens, in exchange for shares in these startups. In addition to this, the startups get the needed customer base for their products to lift from the ground and start production. Also, with the help of this initial customer base, the startups would have the needed mouth to mouth advertisement that these initial lympo investors can give to their friends and families, hence bringing more members to invest in the startup, to lympo, and to the crypto industry at large.

THE TEAM

Ada Jonušė : CEO
Image source : https://lympo.io/lympo-ecosystem/

There is no way you can successfully embark on such a task as Lympo without having the right team, a team with uncompromising qualities as dedication, focus, and hard work. The Lympo team is filled with talented intellectual giants, who for the want of time and space of writing would not all be listed here. The Lympo team is led by Ada Jonušė, who is charismatic and eloquent blockchain events speaker and organiser. Her works have been well recognized by top tech companies, such as Google, Financial times, etc. She has a wealth of work experience in her portfolio, working in highly recognized institutions like VC Labas Ventures (Seattle, U.S.), United Nations, and European parliament.

Her vision is to lead a team of intellectual giants, people who are changing the course of the health and wellness advertisement and marketing industry, and setting the pace for other companies to look onto.
Finally, it would be unfair of me not to mention the very important fact that Ada Jonušė is a lover of sports, and keeps fit through yoga and running, no wonder she is in a very healthy shape.

You can watch the following videos of Ada Jonuše, talking about Lympo, to get the information you need, right from the CEO’s mouth.

LYMPO (LYM) TOKEN SALE