BAT - New player at cryptocurrency market

During this week we will have one of the most expecting ICO (initial coin offering) in 2017. BAT is a new token which should bring about a revolution in digital advertising industry. Bring profits for all, publishers, advertisers and users. But if you want to know more, please read my text:

BAT - what is it?

BAT simply means Basic Attention Token.
BAT should radically improve the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. It all happens on the Ethereum blockchain which is already well known.
To make it possible 3 main stages has to be introduced into real life:

1. Brave Browser (already done)
   Brave is a fast, open source, privacy-focused browser that blocks malvertisements and trackers. Brave aims to transform the online ad ecosystem with micropayments and a new revenue-sharing solution to give users and publishers a better deal, where fast, safe browsing is the path to a brighter future for the open web.

2. Basic Attention Token (will be available soon)
   The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the Brave platform, as it is exchanged between publishers, advertisers and users.

3. Brave + BAT = A New Deal (nearest futere)
   The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market.

BAT - how it works?

In simply words, BAT will be a token used for transactions between users, publishers and advertisers. During your surfing in internet you will get advertisements dedicated only for you. All will be win, due to fact that advertisement will be more successful, you will be less frustrated because less annoying adds and you can earn some money by viewing adds, and at the end publishers will be reworded as well by both you and advertisers.

Measuring Attention
Attention is measured as viewed for content and ads only in the browser’s active tab in real time.
Ads are then anonymously matched with customer interests using local machine learning algorithms. This means less irrelevant ads.

Who Gets What?
Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform. Publishers will, as part of this service, receive the lion’s share of the total ad revenue spend. The users will also have chance to donate back some tokens to the publishers, increasing their revenue.

For more details please read BAT description at https://basicattentiontoken.org/

Big names behind BAT

Behind BAT project we can find big names, the biggest one seems to be Brendan Eich. He created JavaScript and was a Co-founder of Mozilla & Firefox.

If you would like to know entire team, you can find them at https://basicattentiontoken.org/about/

ICO is coming!

So if you are interested in BAT, you can invest your money by buying first tokens during upcoming ICO.
The Basic Attention Token sale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China. The sale will last up to 30 days or until the cap of the equivalent in $24 million in ETH (fixed at contract push) is sold. At that time of the sale, we will deploy the contract to the Ethereum network.
More details about sale you can read here: https://basicattentiontoken.org/token

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