Deficiency Of Digital Marketing And Advertisement
Online marketing, despite their initial success and favourable trend. has been rather dull today. This is indicated by whole lot banner and pop ads which are barely effective and gaining more and more hatred towards the ads itself and the products which it broadcast and deliver for the people. The ads nowadays are very provocative and annoying to the point that the internet user hates the ads on whatever the content it may be. The world of digital marketing today is on the stagnation, and it means that the advertiser available are no longer capable on creating the creative and enjoyable ads, and seems to choose to stick on the annoying and provocative methods which are hated by the majority of the internet user. Today, we can see so many ads blocker or the chrome ads blocker plugin which proves that the ads are simply annoying and people want to see it gone.
The hatred is various and for a different reason. Some of them think that the banner ads are too much and distracting, and hence reducing the capacity of the people to see the content of a particular website. Some of them are seeing the ads are intrusive and invasive, which is just popping out of nowhere, or deceiving the internet user in some important button such as the play or download button. Those ads are also slow loading and take a huge amount of data, and therefore making the internet user irritated by the ads even more. Sometimes the ads itself is simply exaggerating their product and conducting some overclaim statement concerning their product and thus disappointing the user and the potential customer.
To be blunt, there are hundreds of issue concerning the ads, and the people want to see them gone. In this case, we will list several issues which are the primary reason why the ads are very annoying for much of the people.
- Irrelevant
The logic of the digital advertiser goes like this. If anyone on the internet is entering a particular website, therefore they are the customer. That statement, by the very nature, is false indeed and misleading which will reduce the people’s love for ads. The people are segmented, and thus the market is very different. A toddler won’t need to enter the gambling site, as the adult playing child’s game. Those irrelevant ads will make the user irritated and will close the ads as soon as they see the ads playing. That kind of behaviour is already imprinted in the people’s mind, so whenever they see the ads, they are searching for cross button immediately since they don’t want to see any ads during their activity on the internet. - Intrusive and annoying
Have you ever seen a website plagued by the banner ads? Or the movies streaming site invaded by false play button? Such occurrences happen by ads and thus making the people hate the ads. The pop ads are the worst, since they will pop after you click a certain button, and it will force you to open a certain page which will surely hamper your activity and take a load of your data charge. Those extreme forms of ads will never gain a place in people’s heart and therefore should be stopped. The intrusive and distractive ads will never be loved by the people, especially when those ads are showing foreign goods and services for the people. - Risk of scamming and malware
It is no secret that some of the big companies are using the ads to attract people to do a certain activity which they will then install a malicious malware inside the user gadget. Malware is the wares which will be doing some bad stuff such installing the track wares or deleting the files, etc. the malware and the trackways are found in the ads, and therefore it is very dangerous for many people to wander in the ads. The malware will be installed In secret, and therefore you will never know it, so does the track wares. The track wares will track any activity you have been done on the internet, including recording the password for any sites or recording the history of your search engine. Those evil deeds are being conducted by some of the government agencies and the corporate espionage agent to gather intel and to research the market illegitimately. - Overpriced
We do understand that the advertising on the internet is not cheap since the internet has been glorified by many people for having a large place in the market. That is true indeed, but consequently, the people need to pay a very high price for the goods or the services which are being shown on the internet since they need to overcome the increasing market fee to generate income and profit. The internet is also full of intermediaries which will consequently increase the goods and services price, and making them very hard to be reached by the majority of the people. This will not only put the user at a disadvantage, but so does the publisher since they are already investing a ton of money in the advertisement but they don’t get the proper number for the market and the buyer. This is the very reason why the digital marketing program has been put into question concerning it efficiency by so many people today.
Those are not the only issue we have been facing on the internet regarding the digital marketing programs since those issues are just from the perspective of the user. The publisher and the advertiser are having a bad time in gaining a foothold on the internet too and thus creating more loss than they gain. This issue needs to be resolved as soon as possible since the people need to see the better internet which works in their favor, and the advertiser needs a better prospect for their sale. The solution also needs to be tactical and comprehensive since it needs to touch many actors that are involved in the world of digital marketing.
For further information regarding the issue of the digital advertisement, visit one of these websites.
https://www.ubex.com/
https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?456
The Brilliant Solution Towards An Impending Issue
We already see how dire the situation is, and if not corrected as soon as we can, the internet advertising may not have the future. Surely we don’t want that to happen since a lot of people depend on the existence of ads such as the blogger, youtuber, and so forth. Those people do need the advertiser, but without the correct advertising methods, the forecast will be gloomy. But fortunately, it doesn’t have to work that way, since the solution has just emerged in the blink of an eye, which is called the ubex. The ubex platform is a platform which utilizes the blockchain environment. The blockchain environment is a birthplace for many of the platform such as bitcoin, ethereum and so on. Those platforms are known to be disruptive and decentralized, meaning that they will give you a fresh solution for a long time issue.
The ubex utilizes the decentralized system so that every person can be connected without having to be watched by the platform itself since the decentralized system will be very transparent and will keep the founder out of league concerning the business of their customer. The decentralized system also will guarantee the secrecy, speed, and connection, so that every person on the globe, except for those who are not allowed to join the sale, will be connected and enjoyed the service of the platform. The speed is also will be enhanced since they will not have to wait for the response of the central server, and rather fragmentized to several servers across the globe. Besides the systematic approach, the ubex are also will greatly help the user, advertisement, and publisher to find their way in gaining benefit for the three of them.
It must be very attractive, and surely we all want to see how they work. In short, there are several critical features which will be enjoyed by the user once they join the platform.
- Neural network
The platform will have consisted of a neural network. The neural network is the kind of network which will track the past user purchases and record it and assume that such goods are the preferred goods of those people. This means that the people will now see the relevant ads which perfectly suits them and want to see the ads voluntarily. By this means, you can now connect the suitable market for the right goods and services so that the sales will be increased and the larger profit will be generated. By this way, the people will only see the ads which suit them and thus making the internet a much friendlier place than before. - Removing middleman As we have stated above, the middleman is what makes the goods pricey since they need to pay the middleman to gain the hold in the slot for the ads. The platform will remove the middleman effectively since they are no longer needed in the platform. The platform will gather the advertiser, and publisher and the user in one ecosystem and thus creating a faster and more reliable connection between those three. By this means, the advertiser will be able to start advertising their goods at a decent price and thus attracting more people to see the ads and eventually the sale will be concluded.
- Creating a rating mechanism to attract more views
Views are the most important in the advertisement, besides the sale. Views will heavily depend on the trust and the design of the ads, and to fulfill those two things, the platform creates the rating mechanism. The rating mechanism is the kind of rating which will allow the user to see how legitimate and verified the ads is. The rating mechanism will be just the same which happen in the online shop, and we all know that the importance of such rating in the online shop is, and therefore the same can be said in the advertisement realm. The rating will be determined by the user views and comments, and the good itself, so that the people will be much more eager to visit these ads voluntarily. It will increase the views of the ads, and thus increasing the likelihood of the purchase.
For more information concerning the use of the platform, access the webpage here.
https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?456
https://www.facebook.com/UbexAl/
The Token Sale And Token Use
As any other cryptocurrencies platform, they issue their token and thus this platform to makes their token. The token is called the ubex token, and they are the only means of the transaction of the platform. The token usage is the used for the advertiser to pay for the publisher and the user can also mine the token by visiting the ads. The token can be purchased by ETH, BTC, USD and any other currencies.
As for sale, the platform is unique as they don’t have the private then pre-sale. The sale only recognizes the public sale, and the bonus will be around 20% and will decline per week. The sale period is from May 21st to September 30th. For now, the sale is around 90% complete, as they are almost reached the token sale hard cap which is 28.800 ETH. As for the cost per token, the token cost will be around 0.00001 ETH, and the minimum purchase per token is about 0.01 ETH. The token itself will be distributed to several posts such as the marketing team, the founder, and so on. The token sale result will be used to conduct some activities such as the research programs, the communities development and so forth. The token sale will end soon, so you need to purchase the token as soon as they can now since the bonus will be smaller as the time goes.
For further information, you can access the web pages below.
https://twitter.com/ubex_ai/
https://t.me/UbexAI