I like this idea but since you can use the loyalty tokens all over I am unsure how big store competitors will feel. Like if you gain points from shopping at CVS and then use the points to get something from Walgreen's without ever purchasing from them. please feel free to join my current Steemit #contest here https://steemit.com/contest/@isteemithard/design-isteemithard-a-profile-picture-avatar-contest-17-winner-of-16