Ark is one of the first coins we invested in and the only one we have sitting in it's own secure wallet mainly due to if it's there we get paid interest on the investment.

I think by being more consumer-centric it makes it easier for the average Joe to get in and understand. Its all so overwhelming in the beginning which can scare some off. Give one of my fav things about crypto is that even the little gut has a chance at making it, then the easier that process the better.