Momentum SWOT Analysis

hatu (76)in #cryptocurrency • 6 years ago

Momentum is a new blockchain-powered product that is targetting loyalty programs. It's being developed by an existing business, MobileBridge.

Momentum will allow any company to evolve existing loyalty programs or develop new loyalty programs with which customers can be rewarded with a cryptocurrency for not just buying a product, but for also promoting the brand.

Momentum SWOT Analysis

SWOT analysis sheds light on the potential of a project.

MobileBridge Momentum is one of the very few projects launching an ICO while having an established product.

Momentum's main strength is that it is adding to a functioning business with some major clients. While most blockchain products targeting the marketing sector need to get their feet settled, Momentum is already running. The increased funding will allow the company to develop and expand operations while leveraging blockchain technology.

Given that MobileBridge will have an existing clientele to push its upcoming product to, driving initial demand for its evolved services will be easy.

Momentum’s product is great but it cannot capitalize on every company that is utilizing or wants to utilize a loyalty program. A great example would be airline companies. Almost every airline has a well-established partnership network. What’s interesting is that they leverage these programs for not just drawing in consumers, but also building partnerships with other airlines. As the loyalty points can be swapped around between varying airlines, airlines, especially the ones that are government-owned, consider the potential beneficiaries that’d earn from the points spent by their own customers.

In cases like this, a program that allows anyone access to loyalty points within an open system and allows any company to build a loyalty program on a shared platform won’t be desirable.

So, Momentum will be able to capitalize on a good portion of companies but won’t be able to pull in some large ones, especially those that have government ties as strategic political interest comes into play there.

Globalization is developing a competitive business environment unlike anything in the past. Companies are expanding beyond borders and a single country could now see brands from all over the world compete for its internal market share.

As more and more global brands compete for market share, marketing becomes increasingly important. Globalization is in full force right now and so brands are searching for innovative channels of engaging their audience. MobileBridge Momentum provides just that.

Marketing is one of the prime industries being targeted by blockchain products. Many innovative products are on the way and they are leveraging blockchain technology too. Standing out in a competitive crowd can be tough, but Momentum might be able to pull it off.

The fact still remains that there are many innovative ideas pursuing the marketing industry with blockchain-powered solutions. MobileBridge Momentum will be based off a functioning service.

Additionally, even though the space is becoming saturated, it's quite likely that these innovative blockchain products collectively dominate the marketing industry and share market share by optimizing for their own niche.

Momentum has a valuable competitive edge that allows it to shine in and capture a great opportunity. It may not be able to capture the interest of every company, but that’s normal; no company can capture its entire possible market base.