I remember finding Linux while in my 2nd job out of college. It was considered by even most geeks a curiosity. For years, geeks and business folk would say nobody uses that. Then I remember when Gloria Page ask me to consider working for her son Larry. In looking into it, I found Google was using it and that was shocking to most friends. Now, Google made open-source LAMP (Linux, Apache, mySQL, PHP) famous industrial software platform.

The more decentralized a thing is, the more the direct actors seem to get their reward. I suspect things like steemit will do this for content creators. YouTube could only scratch the surface.