The BAT token - The Revelution
Recently I came across this new token called The BAT token which caught my interest. I believe this can be something I would gladly hear your take on.
Background
Basic Attention Token, The BAT is a token based on the Ethereum technology. The token is a currency of exchange in a digital advertising system based on blockchain technology. The systems users attention is privately monitored in a browser which is called Brave and publishers are rewarded accordingly with BAT tokens. The interesting part is that users also get a share of BAT tokens for participating.
Team
Their line-up is trustworthy and contains one of the best in my opinion. Brendan Eich who created JavaScript and co-founded Mozilla Firefox. He is now on his quest for new improvements for the technological era with Brave and its token BAT. If you can't invest in someone with that history in the field, I don't know who else you can trust.
The Change
Eich and the team will not only change the outlook on blockchain technology for the mainstream, they will also change how advertising work. In this era of marketing, no longer is the is the user manipulated unknowingly, a more healthy direction towers better marketing. Instead this creates a cycle between user, publisher and advertiser. A cycle from we all gain, because with Brave everybody earns money, even the user who just watch the ads. To me that is revelation in itself.
Obstacles
However, one thing which is very blurry and the team doesn't really provide legitimate explanation either is which marketing companies want to work with Brave. When now the user also get a fair share less goes to the publisher and advertiser. Is that something to be satisfied with?
However, that is not the real truth. What is happening right now in marketing is that a fair share of the money in the marketing cycle goes to middle men like Facebook or Google. You can even argue that this is their main source of income. To reduce some of their income doesn't seem to me as such a big deal. A decentralized society is the key for a healthy society and one way is to reduce the power which Facebook and Google has.
Thank you for reading. Please give an upvote and resteem it. :)
Everything's solid about BAT. But as you highlighted:-
Blurry territory indeed. Steemit has been operating without ads, so maybe it's not all that required, but still, i think advertising will be around no matter what. So far BAT seems to be an okay solution, never seen such a thing before. I think it's worth supporting (and risking your funds for a potentially great returns)
Totally agree. I will invest in the pre-sale which will happen in a couple of days. You should too. @kevingwong
Thanks for the informative post. Definitely something to keep an eye on!
Please do. This is something which not comes very often @akrid
i think it will be difficult to work with google/facebook. why? because google and facebook are those "middle-man-guys" BAT does not want to have anymore. or am i wrong?
i like the idea of BAT and i will totally invest some of my spare money because the guys behind it are well known. and if you think the total market cap. of online advertisment is huuuuge. so even if BAT only gets like 10% this will be awesome.
Yes, you are correct! I like the way your thinking with the marketing market. Only 10 % is huge. @zimtente
I'm currently doing an ad project for a client and i can see the problems from both sides - the client and the customer. The way advertising is done, there's a lot of fraudulent clicks that don't lead anywhere, especially if you use the display network.
Potential leads are also tracked with remarketing. It's invasive imo but it seems to work.
Would love to check BAT out - https://basicattentiontoken.org/ They haven't updated some of the Q&As yet though.