BAT has a lot going for it:

1. Very good development team ( especially with Brendan Eich onboard )

2. They have a working product called Brave browser. This browser blocks ads by default and only allows the ads of advertisers that pay with BAT token to be viewed. it aims to create a system whereby both users and publishers will get rewarded for advertisements. Although all the features of this browser are not fully functional, I believe it will definitely revolutionize digital advertising in the future by reducing the domination of big players like Google and Facebook.

3. The fact that BAT was added on Exodus wallet shows that it's recognized as a serious project with serious potentials.

Summarily, BAT is a great project and we might see serious price surge in 2018. However, you have to be weary of the fact that the token sale ended rather too quickly ( within 30 seconds ) and from observation, massive proportions of the tokens were accumulated by a few individuals. Research more deeply about the project to enable you make a well informed decision. Good luck!