Nice post but I disagree about factoring in whether it brings something new to the market. We're in a period of adaptation and the first to market isn't the best. For instance, how many accessible platforms are being made right now?

For me, it's high concept > team and team structure > advisors + investors > activity in feeds and Github > opinion + support > roadmap and history. If all that's sexy, the final deciding factor is supply and technical analysis of charts. Yet that's just me and I'm sure my process will change as I get better at picking.