BTC has been around for almost a decade so it is something known in this new space, maybe one day there is going to be a crypto that revolutionize the whole market, tons of coins that today are worth few cents in a couple of years could be worth hundreds of dollars if not thousands, problem is, you have to pick the right projects not only whatever costs a few pennies, personally I like atomic swaps and future lightning network’s coins such as LTC or VTC, and of course EOS and Ether for Dapp, I am looking for IOTA and Lisk as well, I will take some time to read these white papers and understand the technology and future market applications.
Yep - rule #1: read the white papers!