Clearcoin the new way of marketing
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In this current digital world many companies generate exorbitant sums of money thanks to advertising and market within it, displacing the medium of television to produce through the digital medium thus generating large amounts of money.
But what happens, in recent years have emerged many new formats of digital advertising such as: visualization formats, social formats and video, but as history has taught us that all the good that is created end up using it for corrupt purposes, what I want to say with this, that with this exponential growth of digital advertising arises or begins the ends of corruption and fraud generating millionaire losses of money.
In spite of everything, a new database called blockchain was created years ago, and with this arises the ClearCoin (CLR), a new cryptocoin was created in order to change the world of digital marketing. It is founded under the vast supply chain of the media and advertising industry.
One of the most important questions is how this CLR will benefit the business, the answer is simple, because it is based on the excellent blockchain, it prevents or promotes the following actions:
- The created data can not be modified or deleted once they are published.
- It also serves as a non-modifiable public notary system of the transaction system to prevent currencies from being spent twice.
- It is used as a notary distributed in various types of transactions, making them safer, cheaper and traceable.
That said, each of those applications of the data chain benefits the business with respect to its latent problem of fraud in the area of advertising, thus saving large amounts of money that were destined for other purposes through the corruption that was generated by the above explained.
Another interesting question is how does it benefit advertisers?
Thanks to one of the applications of the block chain, advertisers benefit from the following ways through its decentralized database which in turn allows:
- The creation of intelligent contracts between peers, it proceeds to write it through a code and it goes up the chain through a transaction once there, it has a link or address where you can interact with it without the possibility of modifications, some examples of its application is that of the Etherium cryptocurrency, and certainly, the CLR is based on the blockchain of Etherium.
- Another way to benefit advertisers is the support it offers by allowing transactions on the platform and can be used to support ecosystem members such as advertisers and publishers.
The last of the questions raised, is how a decentralized marketing platform will affect the interaction between the company and consumers?
It affects in a positive way because with the simple fact of decentralization it is an advance for these new marketing methods, thanks to the fact that entities other than those of cryptocurrencies do not intervene.
To summarize, this new cryptocurrency is a total help to these new digital marketing media to reduce their losses due to corruption and now with these new platforms of blockchain ensure their transactions and data. The transparency that it offers is the solution to many of the problems mentioned above, it is only a matter of seeing how it grows and see the future profits generated by these currencies of the future.
ClearCoin2018
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