Read Dash's New Marketing Post (link)
Dash has been releasing a series of post on its future plans. A technical roadmap was released and now thoughts on marketing from the founder and the CEO of the dash core team Evan and Ryan.
See dash post here
Key takeaways:
1) dash will likely do well when their is a crackdown on icos which are unregistered securities.
It has a much. Ether case than almost all other coins. His could happen at any time
2) dash is hiring an experienced marketing firm.
Great news
3) marketing will be focused on increasing usage and will use widespread traditional channels (radio tv)
4) dash will not be marketed as an investment.
This could well prove to be a great insight. Instead it's advantages over bitcoin (governance, speed, privacy) will be stressed
I am very happy to see them addressing the marketing shortfalls. The next 12 months should be pivotal for dash.
Recently they had a Dash giveaway using Twitter. We had to retweet one of their posts - in effect we were advertising for them.
Well they made a mistake and it didn't work - no Dash was received. They then tweeted that we should email them, but many of us didn't see it in time, as they gave us only a couple of days to do so.
The response was just that we were out of time. I find this very unprofessional, and this fits some of the descriptions of the Dash team which I have seen elsewhere on the web.
My Twitter profile now says "Don't buy Dash!"
I hope the Dash team realizes that, although they have been successful because of their slick advertising, there are two sides to every coin. There is also such a thing as negative advertising and in its most natural form it is customers publicly showing dissatisfaction.
(Please note that the actual amount of Dash involved was quite small, but that's not the point)
The same promotion your referring too worked for a ton of people. Lots of people were exposed to not only DASH but encouraged to get a multi-crypto currency wallets such as Dash or Exodus. In addition, how many transactions for bitcoin and eth have been blocked because the network wouldnt mine it or it was just not fast enough? Finally there is the age old crito: All Publicity is Good Publicity.
In my opinion, DASH is great digital currency. It is very promising and is one of the few with a very well thoughtout governance system that is working, and in itself is promoting the use of DASH. It will probably get used more often than or just as often as bitcoin in the future just due to its network, governance and ability to respond to user demand more quickly than bitcoin or ethereum.
"The same promotion your referring too worked for a ton of people. Lots of people were exposed to not only DASH but encouraged to get a multi-crypto currency wallets such as Dash or Exodus. In addition, how many transactions for bitcoin and eth have been blocked because the network wouldnt mine it or it was just not fast enough?"
No. What you say is not a proper defense of what they did. You seem to be implying that because they got what they wanted from the campaign, then everything is okay. Your attitude seems to match that of the DASH team.
To simplify it:
It's unprofessional.
"Finally there is the age old crito: All Publicity is Good Publicity."
So, this is your answer to criticism of the DASH team. I'm glad you don't work in a shop.
Anyway, it's simply not true. Bad publicity has lead to the downfall of many - just take Hillary Clinton as one of the latest examples.
A friend of mine had a similiar experience. I don't know why they wouldn't payout everyone even those who messed up.
Yes, I agree. It's called bad customer service. :)