Interactive Advertising Bureau and Nasdaq Developing Blockchain Working Group for Advertisers
"And although it’s still uncertain whether blockchain is a game changer or a pipe dream, some say the system has the potential to create the kind of transparency that advertising desperately needs by cutting off bot traffic and protecting brands from unsavory content."
I've worked in design and advertising for years, and I'm really surprised someone in the industry hasn't tried to capitalize on the potential of blockchain tech sooner. I really wonder what, if anything, they come up with. I imagine it probably won't be much good at doing anything except getting people to buy stuff they don't need. It is a pretty dirty industry, after all.
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death." - Leo Burnett"
Read the complete Adweek Article here:
http://www.adweek.com/digital/can-blockchain-technology-solve-digital-marketings-ad-fraud-problems/
Basic Attention Token? Funny to read on the BAT website itself that the coin was never supposed to be traded.
Let´s see.... Very interesting.
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