Though I'm not sure I'm convinced by the fundamentals, I invested a bit, since the Bittrex price si almost half of the official crowdsale prices. I'm a little bit frightened that they don't really get the blockchain economics, as Ohad mentioned the idea of sharedropping on BTC owners on Bitcointalk. It won't be done, but coming up with this idea after the crowdsale started doesn't look like a great insight in my view. I would say that it has a good hype potential.