Thank you for pointing out this project. It has definitely some merit. Wikipedia on the blockchain. What I would elaborate more on is the business model, how does the token increase in value? Right now the only planned source of income is advertisement on the site, which uses the token as a payment. Means, if you want to advertize you need to buy the token for the market price. Everyone else who receives token as a reward, including dev of the site, is interested to sell. Then there is a few people who buy the tokens to support the site, because they feel it's a project worth supporting.
However, overall buy and sell market, I don't see there is much more demand than sell pressure for this token, which leads to what we have now. More or less stable price. So, which indicators would make you believe the price can rise hugely over time? If there are some arguments that I missed I'm happy to put some in my portfolio. The project itself is definitely cool.