Thanks for the fair reminders, dogeking. : )
I definitely agree with you and I think that developing a solid research strategy is of key importance for any investor. There are so many random coins which are using clever marketing tricks. A good example of research from my experience - onG ICO is today and they start with a few massive giveaways on Twitter. This practically means nothing if the project sucks. So at least a month prior to the ICO I did my best to cover the available information, create an account on their platform (it was already up & running, yay! ^^) and I was actually able to chat to some of the members of the team on their Telegram group. All that, especially the latter, where I was able to ask as many questions as I wanted, gave me the confidence to invest in the project.
So, a good suggestion may very well be - do your best to connect with the actual team and see how they respond. : )