VEXANIUM: REDEFINING THE PROMO MARKETING INDUSTRY BY TOKENIZING REWARDS AND PROMOTING PRODUCTS VIA BLOCKCHAIN TECHNOLOGY

deodivine (47)in #cryptocurrency • 6 years ago (edited)

The global promotional marketing industry has encountered a massive progression from time immemorial, but yet there is need for improvement considering some major drawbacks in the traditional system. Imagine a world without promotional marketing, how do you think customers will get to know about a particular brand or commodity? Brands and retailers globally utilize promotional marketing as a vital marketing tool. The major means for getting new customers and still retaining them nowadays is usually done using coupons and vouchers. From my personal experience, the reason why I will never let go of Jumia online store is because I get occasional coupons from them, which is really motivational. The e-commerce market is escalating with time, valued at $6,000,000,000 as at 2016. The use of coupons and vouchers in getting new customers has aided a great deal over the years, but there are some major shortcomings with these marketing tools which need amendment. These drawbacks have posed several constraints to the growth of marketing industry . The good news is, Vexanium has been enacted to curb these drawbacks by revamping the voucher and couponing industry, bring it on-chain. Vexanium utilizes the blockchain technology to actualize it’s vision, bringing in liquidity, decentralization and transparency considering the fact that records cannot be altered on the blockchain. Vexanium brings forth a decentralized marketing ecosystem creating tokenized rewards and voucher platform bringing promotional marketing on-chain.

DRAWBACKS IN EXISTING PROMOTIONAL MARKETING SECTOR
• The cost involved in promo marketing by retailers is usually high.
• Redeeming coupons or gift cards is sometimes frustrating on the part of customers with regards expiration of coupons and gift cards, or in cases when already utilized or lost.
• It is usually impossible for customers to trade vouchers which are not relevant to them, hence there is need for amelioration.
• There are limitations to blockchain start ups running token sale (ICO) advertisements via traditional advertisement using social media like facebook, google, twitter, medium etc . Existing blockchain projects also need to build their community for their project vision to be met. There is need for an all-in-one platform offering professional promotional marketing services for maximum reach to potential investors and in building the community.

HOW VEXANIUM CURBS EXISTING ISSUES IN PROMO MARKETING
Vexanium is built based on Achain protocol considering some outstanding benefits of this blockchain infrastructure with regards very high speed of a thousand transactions per second TPS, scalability to avoid network clog when there is traffic, high level security , low transaction fees and stability.
The four major components or features of Vexanium platform include :
• Voucher Platform
• P2P Voucher Exchange
• VEX cryptoexchange Integration
• Airdrop platform
All these features play their own important roles in the platform. Businesses can easily create vouchers, get new customers and reward existing customers using VEX token on the VEX platform. Users will utilize the VEX web and mobile applications to purchase vouchers created on the VEX platform with the VEX token seamlessly. Still using the VEX app, the P2P Voucher Exchange will enable consumers to buy and sell vouchers among themselves and also setting their own suitable prices. Cryptoexchnages will be integrated into the VEX app to for ease of trading on the exchange by users. Blockchain companies especially start-ups will use the VEX platform to create airdrop , thereby attracting new customers and rewarding existing customers. It is pertinent to state that, Vexanium founders or team has great experience in promotional marketing field. They have created and sold the most gigantic voucher and couponing platform in Indonesia called Evoucher which had more than two billion active users onboard. The team realized blockchain being the most disruptive technology of the 21st century will revamp this industry after seven years of building Evoucher and decided to enact Vexanium for this purpose.

Users (merchants) of Vexanium platform can easily create their own tokenized vouchers using the VEXM Generator . VEXM is token standard which can be likened to ATP in Achain, NEP-5 in NEO, and ERC20 in Ethereum. VEXM generator implementation will help a great deal in upholding credibility and transparency. Transactions and records on the Vexanium blockchain can be tracked using the VEXplorer, a vexanium blockchain browser which allows users to carry out searches, analysis and API. The major difference between the VEX and VEXM merchant token is that, VEXM merchant token can only be traded on VEXchange unlike VEX which can also be traded on external exchanges.
VEX token will be used for trading fees in VEXchange, airdrop campaign service fees, advertising fees in VEXplorer and service fees in merchant token generation.

VEX TOKEN SALE DETAILS
Token sybmol : VEX
Price : 1 ETH = 20,000 VEX or 1ACT= 10 VEX
Payment accepted for purchase : ETH and ACT
Hardcap: 20,000 ETH or 18,000 ETH plus 2 million ACT
Token allocation :

DUE DILIGENCE RATINGS

TEAM AND ADVISORS
The team members behind this great project are highly experienced in promotional marketing industry and devoted to the core to ensure this project is aim is achieved successfully. The advisors are competent and willing to assist in attaining the project vision. Check image below for brief profile.
Team: