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RE: 9 reasons to invest in iexec ($RLC) NOW
By the way, on the topic of marketing? Plenty of companies could form to offer "cloud cryptocurrency mining" powered by iExec. Since mining is the big use case for all these CPUs the easy answer would be to let people pay in RLC to have CPUs mine cryptocurrencies.
I don't know if it would be economically viable to mine cryptcurrencies with iexec (at least for most).
However a potential interesting use case I thought about would be to buid a Plasma/Lightning hub with smart contracts running under iexec. I don't know if it's theoretically doable but that could solve the big problem distribution of these scaling solutions.