72,000 contributors from 153 countries: 6 bullet points on running a successful ICO
Crypterium’s ICO was the biggest in history by the number of tokenholders, uniting token buyers from 153 countries across the world. Frankly speaking, we are proud of our success. Austin Kimm, co-founder of Crypterium, is ready to share his expertise on what makes a great ICO.
Tip №1. Have a great website
The first thing everybody looks at is the website, which must be of very high quality. It gives confidence to do a bit more research. Moreover, in case of any trouble (like a misspelling of your project’s name in a third-party post on social media, for instance) your website should act as a credible source of information. Put your heart and soul into your website, and make sure it ranks high in search engines.
Tip №2. Simplify the message
In the same way that a movie pitch needs to be understood in a simple sentence like ‘Frankenstein meets the Wolfman’, a company needs to be understood very easily. If people don’t understand your product, they won’t buy it. For Crypterium, this message is ‘spend cryptocurrency anywhere’. You can always add details later, but a simple core message is way more likely to get stuck in your customers’ heads. Your message should very clearly represent your unique trade offer. Find your desirable market niche and direct your message to your potential customers. Do it right, and you will stand out from the rest of the competition.
Tip №3. Have a great team with the right mix of skills and backgrounds
Once people buy into the idea, they need to believe that the team can deliver. This means a mix of skills and experiences. The ideas guy with a track record of successful ventures, the professional manager, the technical expert and so on. If everybody is a spotty kid straight out of university, even if the idea is brilliant, it becomes a hard sell. Make sure to reveal the key members’ backgrounds and showcase their extensive expertise. A good way to do that is to direct your audience to articles and interviews in mass media where your team members act as experts and opinion leaders.
Tip №4. Same again, but this time with the advisors
An ICO needs to have credibility, and advisors provide a comfort level. If the advisors are respected professionals, then it is a form of due diligence that they would not put their name to something they did not believe in. 99% of the time, ICO advisors are highly experienced and reputable members of the industry.
Tip №5. Marketing, Marketing, Marketing
ICO token buyers are a small but active group. To reach them an ICO must go through all means possible, including advertisement, bloggers, social influencers etc. It’s no guarantee that the more a company spends the better the result, but it definitely helps to spend smart. Test as many channels as you can and assess the results. You can’t afford to waste your time during the ICO; put forth your best effort to choose the optimal marketing tools.
Tip №6. Manage the chat and feedback
There is so much junk on the net that a successful ICO cannot just let the feedback manage itself. Create a Telegram chat, monitor social media and respond in the best way possible with senior manager contributions and target responses. Let token buyers know you take them seriously and that there is substance behind the hype. Scrutinize the feedback from your community: not only will it help you to find and mitigate any weak spots, but you will also know exactly what your customers want to learn about your project.
“We all need people who will give us feedback. That’s how we improve.” This quote belongs to Bill Gates — a man who definitely knows the key to success — and it perfectly summarizes this tip.
About Crypterium
Crypterium is one of the most successful ICOs of all time. Over 72,000 tokenholders contributed $51+ million to help us bridge the gap between cryptocurrencies and their use in everyday life.
The CRPT token is traded on HitBTC, one of the Top-10 cryptocurrency exchanges.
All the Crypterium solutions will only be accessible for use if you have CRPT that will be used as ‘gas’ for the transactions. Every time someone makes a payment, a fee equal to 0.5% of the value of the transaction in CRPT is taken from the CRPT token holder’s account and burnt as fuel. This means the number of CRPT tokens will be reducing over time.
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