About TV-TWO

TV-TWO is bringing trustless transactions and crypto wallets to 700M Smart TVs around the globe. TV-TWO is decentralizing the television landscape by connecting TVs to the Ethereum blockchain and by tokenizing reach on the Big Screen.

TV-TWO offer the community an open platform for a new television ecosystem. This includes: First, an application for TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers, and advertisers. In the new ecosystem, the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on TV network as middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. Advertisers receive more transparency over their spendings than in any form of digital advertising.

Basic Information

Token Name	TTV
Token Sale	500,000,000 TTV
Social Media
Token Price	0.00005 ETH
Platform	Ethereum
Token Supply	=====
Soft Cap	2,500 ETH
Hard Cap	25,000 ETH
Whitepaper	Click Here For View Whitepaper
Website	Click Here For Visit ICO Homepage

Token Distribution

75%	Purchase
15%	Team
4%	Campaign
3%	Supporters
3%	Partners

Also Read - GENEXI Ico Review : The Accelerating Biotech Breakthroughs

Content Providers

• Receive the chance to generate reach on television sets without having to sign a contract with a TV network, giving small creators that focus on quality videos an equal share of voice as determined by watch statistics instead of clicks
• Get full transparency on watch statistics for their videos without having to trust a single centralized platform
• Can refinance their content more easily by profiting from high media spends that go towards TV

Product

Future Of Television

TV-TWO is an application for Connected TVs that o↵ers regular consumers of broadcast television an easy way to transition into a world with a personalized video stream. A major part of the solution is the fact that the traditional broadcast signal is watched through the app. Firstly, allowing an overarching analysis of behavioral patterns across all linear channels - including channel selection and dwell time. Secondly, enabling easy access to the video stream. By pressing Enter on the remote control, a layer is inserted over the TV content. For the user, it is the same experience as changing the channel. The video stream itself blends organic content with relevant ads. Based on in-stream behavior, preferences in linear TV, surveys and other data, a supervised learning algorithm selects suitable videos from a broad selection of high-quality content.

Technology

Front End

TV-TWO is based on the open source project TOAST for TV Web Application development. The application utilizes open web standards to play a personalized video stream for the user and to engage with the smart contracts as well as state channels. This makes it possible to track exchanged value between the user, content providers and advertisers on the Ethereum blockchain without having to trust the reporting of TV-TWO as the central entity.

When watching television through the TV-TWO app, the user can start the personalized video stream with just one click on the Enter button. Each time a sponsored video finishes playing, the user is shown the current balance of TTV as determined by the combination of the contents of his Ethereum wallet and the balance of the open state channel with TV-TWO that has not been settled on-chain, yet. To spark brand recognition and gamification, the logo of the advertiser and a pile of coins is displayed in the animation that shows the current TTV balance.

Back End

By deploying a supervised learning algorithm, TV-TWO can ensure that small creators with quality content get their voices heard on TV-TWO platform. While the predominant video sharing website YouTube puts significant emphasize on video clicks, TV-TWO algorithm approximates the perceived quality of a video based on watch statistics as an input. For each individual video, the TTV balance between users, content providers, and advertisers is updated. In case of an organic video that is provided by a content partner, the user automatically transfers a share of his TTV that is proportional to the watch time of the video to the creator.

In case of a sponsored message, the advertiser transfers TTV corresponding to the watch time of the ad to the user. By manually choosing the desired amount of ads of between five and fifteen clips per hour and by having the possibility to skip messages, the user is in complete control. At the same time, the advertiser can be assured that he compensates consumers in-line with their interest for the advertised product. As elaborated in section 3.2.2, the transfer of TTV will initially happen in state channels between TV-TWO and the market participants with all transactions logged in the TV-TWO ledger. If a user decides to skip a sponsored message, no TTV are transferred from the advertiser. Furthermore, TV-TWO ensures through occasional surveys and on-screen dialogs that users are engaged.

Value Proposition

An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream o↵ering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and useful insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.

The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers, and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for o↵ering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.

Consumers

• Get to use a platform that blends linear TV with a personalized video stream curated by a supervised learning algorithm, enabling more organic content variety and relevance without having to pay a monthly subscription fee
• Experience the freedom to skip videos and ads as well as the chance to select ad frequency.
• Receive rewards for watching relevant sponsored messages as well as sharing anonymous data with advertisers through the TTV

Market Participants

Content providers and advertisers deliver organic and commercial content that is curated by TV networks and transmitted to consumers by broadcast providers that typically belong to the same parent company. However, TV networks are exploiting their gatekeeper status:

• Advertisers: TV networks possess direct consumer access, which allows them to set prices and generate high profits
• Content Providers: The direct consumer access, allows TV networks to discriminate against individual content providers. Networks produce most of the content in-house, which further hurts independent creators
• Users: TV networks select the content that makes it on air. A user has no choice but to watch the delivered content. Neither organic nor sponsored clips are personalized Given the status quo, TV networks act as middlemen between three parties that should have direct relationships with each other for a fair and transparent exchange of value. The trustless nature of the blockchain makes it possible for market participants to disintermediate the oligopolistic TV broadcasting industry.

The Center Of the Living Room

Overall, television consumption has remained steady in the recent years. While the use of Netflix and other streaming services has exploded - with 50% of US households subscribing to at least one streaming service - they usually act as add-ons to broadcast, not substitutes. Users are still addicted to broadcast television. The consultancy Accenture explains that “most broadcasters have been at the heart of their national cultural life for decades, and audiences have grown up with them in their lives. Nielsen’s “Cross-Platform Report“ from 2014 illustrates how the time spent in front of the television increases proportionally with the age of the user. Taking the demographic shift in the western world into account, this will cement the importance of the TV. Especially consumers with a high disposable income are glued to their television sets. The baby boomer generation, meaning users born between 1946 and 1964, control 70% of the disposable income in the US. For this generation, Netflix and YouTube are no alternative. Baby boomers are used to enjoying the lean-back nature of broadcast television, in which they do not actively have to choose the program. A personalized and automatically curated video stream on the Big Screen is the way to go.

The User Interface

TV-TWO is divided into two layers. The first layer, which is entered after starting the application, consists of the broadcast signal with all standard TV functionalities. The second layer, reached via pressing Enter on the remote control, displays the personalized video stream. For the first launch of the application, an onboarding is displayed to explain the basic functionality. After that, starting the application directly leads the user to the first layer - the current channel displayed in the TV window. While the viewing experience is unchanged, Hbb banner ads that are sold by TV networks are hidden for the user. Occasionally, a reminder on how to enter the TV-TWO video stream is displayed. The user has the following navigation options inside the first layer of the application:

• The guide displays the program guide, the return to the application is performed once the guide is closed
• Channel List displays the channel list, the return to the application is performed once the channel list is closed
• Channel Up/Down allows to tune up and down, while showing the TV window with channel information
• 0-9 allow jumping to a distinct channel number directly
• Right on the D-pad minimizes messages from TV-TWO
• Return/Exit closes the application
• Enter allows switching between the broadcast TV layer and the video stream layer

Team

Member	Jan Phillip Hofste - Co-Founder Philipp Schulz - Co-Founder Nicolas Schnorpfeil - Chief Financial Officer Christopher Obereder - Chief Marketing Officer Philip Rottschäfer - Chief Operations Officer Cody Lamson - Blockchain Developer

Also Read – Click Here for Read All ICO Review

[su_quote]This article is writing on 24 May 2018 based on information available online & news portal. If you feel it’s outdated or incorrect, please write here to update it. Mail us: [email protected] Or Whatsapp Us- 918077121282.[su_quote]

Disclaimer:

Not all the websites Which listed in Top List are 100% safe to use or investment. We do not promote any of those. Due diligence is your own responsibility. You should never make an investment in an online program with money you aren’t prepared to lose. Make sure to research the website. So Please take care of your investments. and be on the safe site and avoid much losing online.

---

Posted from my blog with SteemPress : https://coinworldstory.com/tv-two/

---