INS Ecosystem — Decentralized Grocery Industry

brainpow (0)(1)in #cryptocurrency • 7 years ago

grocery industry reinvented to become the first decentralized ecosystem connecting us directly with grocery manufacturers. By eliminating the middle men and making the supply chain shorter using blockchain technology, grocery manufacturers can now provide all of the services they would normally provide to gerocery stores, but with prices of food up to 30% lower than in the supermarket and the products are delivered straight to you.

Every manufacturer controls the pricing and listing of products on the INS platform. There is a separate chain of operations which does not involve going to the grocery store. If you thought eliminating employees and tills in grocery stores and having items pay for automatically as you walk out was futuristic, INS plan to remove the grocery store altogether and allow you to receive groceries directly from the producers using blockchain technology.

The INS platform is essentially a decentralized marketplace for manufacturers of fresh produce, groceries and household items to join INS, publish their products, conducting promotion and loyalty campaigns, getting customers to buy groceries from them directly, through smart contracts. Consumers that want to buy high-quality groceries for cheaper then order products through the INS website, INS app, or custom manufacture’s site and get cheaper groceries delivered right to them, Similar to purchasing groceries online except with a much shorter supply chain and no grocery store.

Grocery is one of the world’s largest markets, with up 50% penetration in the customer’s wallet. in many countries up to 80% of the Market is controlled by a handful of retailers, abusing thier market power, marketing up manufactures prices by at least 30–50% and using inefficient supply chains leading to higher cost and food waste. manufaturers also spend heavily on trade marketing which accounts For nearly 17% of manufacturer’s expenses and is not directed to consumers.

abuse by retailers and ineffective trade promotions lead to higher prices and worse choice. INS the decentrelized ecosystem directly connecting grocery manufacturers and consumers. Every manufacturer controls its products pricing and listing. customers orders are aggregated and requests are sent to manufaturs. Manufaturers deliver orders to smart distribution centers and couriers deliver orders to customers.

INS will enable customers to save up to 30% on everyday shopping, buying directly From grocery manufaturers by passing retailers and wholesalers means a more personalized and transparent grocery shopping experience at significantly lower prices. INS will enable manufaturers to provide highly efficient dirrect marketing and promotions as well as obtain Fast and detailed customer feedback. Blockchain and smart contracts provide the Tools and Framework to create a new generation of marketplace and to be applied in the INS ecosystem to run supply chain records, manage various marketing campaigns and facilitate payments in the INS Tokens. the INS tokens planned to be the only means of exchange For handling of all types of marketing and rewards as well as one of the means of payment within the INS ecosystem.

The INS goal is to create the leading decentrelized ecosystem of consumers willing to buy everyday products at lower prices and manufaturers looking to sell directly and surpass existing retail chains and develop the open source technology required For running the platform

Reducing supply chain and logistics inefficiencies, allowing more local manufacturers to be more accessible to the consumers;Replacing conventional trade promotions with more personalized, direct and efficient marketing, designed by the manufacturer for their consumers.

INS will enable manufacturers to create bespoke marketing programs to promote their goods directly to the consumers. It is similar to reward programs used by airlines.

What are the tokens used for and how can token holders make money? Consumers can use INS tokens for purchasing products on the platform. Users can also pay with fiat or other cryptocurrencies like bitcoin or ether, but by using INS tokens, users will have full access to any promo and loyalty programs that manufacturers offer. Manufacturers can purchase INS tokens as rewards such as loyalty points, promotion, cross-marketing, feedback. They will also need to stake a minimum balance in order to participate on the INS platform. As INS tokens are used to take advantage of promotions on the INS platform, the more transaction volume and promotions happen on the INS platform, the more valuable INS tokens should be.

Opportunities — By cutting out the middleman, consumers who use the INS platform can derive real benefits from significant cost savings. — As groceries is an essential and recurring expense for most people, the potential of the project is huge. If the project is successful, INS can capture a lot of value in the large grocery industry, which is ripe for disruption. — Buying groceries online is a new thing and it is just starting to get competitive (Amazon Fresh, Instacart, etc.). INS can still be one of the first companies entering into the space in some cities. — The project has a strong team and advisors who can actually help the project to gain traction and build partnerships.

TOKEN SALE:

Start: 04 December 2017, Monday, 11:00 AM (GMT)

Hard cap: 60,000 ETH

Soft cap: 20,000 ETH

Token: INS

Token exchange rate: 1 ETH = 300 INS

Project protocol: ERC20

Payment methods: BTC, ETH, Litecoin, Dash, Bank Transfer

TEAM