EXCHAIN::Empowering a Blockchain Revolution in Digital Advertising

bitcoinmux (30)in #cryptocurrency • 6 years ago

EXCHAIN is a decentralised blockchain-based advertising platform which is driving a revolution in the digital advertising ecosystem.

Challenges of Digital Advertising
The global digital advertising market stood at $228.44 billion in 2017, demonstrating the continuous strong growth of digital advertising worldwide. This growth, however, has created new challenges and leaves behind insurmountable gaps in terms of regulation, cost and trust.

NON TRANSPARENCY
Today’s long and inefficient ad chain comprises of numerous intermediaries sitting between advertisers and publishers. The chaos these intermediaries have created does not only contribute to the loss of control of brand safety but, just as importantly, significantly increases the cost of serving an ad.

AD FRAUD
Fraud remains one of the most persistent and incurable issues in digital advertising. In 2017, ad fraud losses are estimated to be $6.5B globally. Advertisers are forced to apply various anti-fraud solutions to clean up their advertising inventory.

SLOW PAYMENT
This current lengthy post-campaign payment mechanism poses a great financial risk on publishers and service providers and this prevents them from offering their services to a wider range of advertisers on a global basis.

EXT TOKEN SALE

he EXT token creates a cryptographic means for the EXCHAIN platform to perform transparency, anti-fraud and payment processing functions and is the vital link between EXCHAIN and other existing ad platform products.
General Parameters

Token Symbol: EXT

Token Decimals: 18

Total Emissions: 3,000,000,000 EXT

Total Amount To Be Sold: 40% of total token issuance, i.e. 1,200,000,000 EXT

Token Price: 0.025 USD

Hard Cap: 25,000,000 USD

Accepted Currency: Ethereum (ETH)
Private Sale

2nd April 2018 - 29th April 2018
Volume: 400,000,000 EXT
Bonus: 30%, i.e. purchase of 1 EXT will receive 0.3 EXT bonus
Hard Cap: 10,000,000 USD
Pre-Sale

7th May 2018 - 27th May 2018
Volume: 400,000,000 EXT
Bonus: 15%, i.e. purchase of 1 EXT will receive 0.15 EXT bonus
Hard Cap: 10,000,000 USD
Main Sale

11th June 2018 - 24th June 2018
Volume: 220,000,000 EXT
Bonus: no bonus
Hard Cap: 5,000,000 USD

Team Member :