In a span of just one year, Binance evolved from white paper to the world’s leading cryptocurrency exchange. While Binance has become one of the greatest success stories in the crypto industry, we are aiming higher, because our mission since day one is still the same: spreading the freedom of money.
This goal goes beyond our main exchange platform, as it takes whole communities to spread our main principle. That’s why we’ve formed several different pillars within the Binance ecosystem to initiate change across multiple fronts. But regardless of the different areas handled by the Binance units — Exchange, Academy, Info, Labs, Launchpad, Trust Wallet, Charity — each one serves our one big mission.
Now, how does each pillar contribute to the whole Binance ecosystem? In the first part of this series on the Binance ecosystem, we’ll provide a quick overview of each Binance division, from the flagship cryptocurrency exchange to the newer endeavors. Over the next few weeks, we will be taking a closer look at what each arm does for the greater goal of financial freedom for all.
Binance Exchange: Blockchain and Crypto Asset Exchange
A testament to Binance’s leadership in the cryptocurrency exchange field is the top-of-mind status gained in just a few months after launch. In the same way that a company’s brand becomes a verb for a certain activity in which it provides unquestionably top-rank service, Binance is synonymous with cryptocurrency exchange, catering to more than 180 countries worldwide. We’re not just the leading exchange: we’re a leader, period.
Binance Exchange is the first working expression of what freedom of money looks like: secure, robust, and fast. Since day one, Binance set out to present the best way for people to exchange a wide selection of worthwhile cryptocurrencies. But even at its pole position, the exchange is still adding new features and strengthening existing ones, including an upcoming all-around blockchain ecosystem. For as long as there is a better, more free way for people to use their money, Binance is at the forefront of bringing it to the people.
Binance Labs: Incubator for Top Blockchain Projects
Binance knows that the path to a blockchain-powered future is a unified front of innovators, so it’s important to create opportunities for them and unleash their full potential. Binance Labs was born to support top blockchain BUIDLers and value-creation projects.
For Binance Labs, this support system is holistic: involving every necessary step, from incubating BUIDLers and bootstrapping for new ideas, to securing initial funding, necessary guidance, and critical resources for the startups it supports, and ultimately to connecting all the dots to form the entire ecosystem. This way, we work together in reaching the mission of global monetary freedom in each step of the way. We are very excited to witness the next wave of game-changers that will come out from Binance Labs and join us in realizing the full potential of blockchain technology.
Binance Launchpad: Token Launch Platform
As a strong supporter of blockchain startups, Binance recognizes that some of them are better off being directly granted the right funding, advice, and connections, while others have established solid plans and just need a wide-reaching platform to launch their ideas. At Binance Launchpad, great projects that make it through our rigorous vetting process are given the resources to use the Binance platform to launch their token and raise funds along the way. This platform is a great boon to these startups, given its ease of use and top-notch security.
With Launchpad, crypto communities get a significant jumpstart, and all the project creators have to worry about is sticking to the vision that compelled us to support their project in the first place. In addition, Launchpad is expanding soon to cater to cryptocurrency investors, with a research arm that will provide professional, data-driven insights on worthwhile projects.
Binance Info: Cryptocurrency Information
Binance became the world’s leading cryptocurrency trading platform because we offer a wide list of coins and tokens that are worthy of trading. This places us in a unique position as one of the trusted sources of information when it comes to cryptocurrencies that are in the market. Now that we have established support systems for cryptocurrencies and blockchain companies, the next step for fulfilling our vision is equipping all users with adequate information about blockchain.
Here’s a screenshot of the Binance Info interface. Visit this site to explore. (Source: Binance)
This is where Binance Info comes into the picture: by enabling people to get what they need to know about nearly all cryptocurrencies, in a fast, efficient manner. Binance Info is a comprehensive, objective information service platform focusing on project details, news, market data, ratings, and reports on crypto assets. Its coverage spans multiple data sources and rating agencies, putting it in a position to be the trusted hub of cryptocurrency information.
Binance Academy: Blockchain and Crypto Education
It’s not enough to just know what cryptocurrencies are out there, because for us to truly unlock an understanding of their full potential, we need to gain holistic knowledge of everything related to the blockchain, from beginnings and offerings to security and technical enhancements. Binance Academy serves as a library of everything there is to know about the whole blockchain ecosystem — including a glossary of frequently-used terms you should know.
Binance Academy started as a repository of guides on how to trade in the Binance cryptocurrency exchange, but it has since evolved to serve a greater purpose. Whether you’re a complete newcomer or an active member in the blockchain community, Binance Academy offers lessons and modules that equip you better in terms of understanding the world-changing technology that is blockchain.
Trust Wallet: Binance’s Official Crypto Wallet
When it comes to serving the people, Binance employs a start-to-end approach, from helping users learn about crypto to giving them a cryptocurrency exchange platform they can securely and conveniently use. We further extended that service level to the storage space, with the recent addition of Trust Wallet to the Binance team. Trusted by hundreds of thousands of users, Trust Wallet empowers people to extend the secure and convenient user experience they have on Binance down to the mobile wallet level.
Trust Wallet, the official wallet of Binance, is a mobile application that features a clean interface and enhanced security. It stores private keys locally on a user’s device, granting peace of mind for crypto holders using the app, and features a browser that conveniently connects to decentralized apps. In addition, this multi-currency on-chain wallet is proactively innovating, with ongoing plans to support more cryptocurrencies. With more synergies lined up between Binance and Trust Wallet, we are poised to provide an end-to-end experience for financial liberty through the blockchain.
Blockchain Charity Foundation: Decentralizing Worldwide Poverty Alleviation
Empowering people through blockchain goes beyond equipping them with the needed tools and knowledge. Blockchain can — and should — be used to improve the welfare of mankind more efficiently and directly. At Binance, we believe in using blockchain for social good and bringing forth the end of poverty worldwide. That’s why we laid the groundwork for a decentralized charity with the creation of the Blockchain Charity Foundation (BCF).
BCF has forged strong partnerships with blockchain industry leaders, international organizations, governments, and NGOs, such as the Government of Malta, the United Nations Development Programme, Tron, and more. The foundation made a $1 million contribution to UNDP as support for the attainment of the UN’s Sustainable Development Goals through blockchain. With this endeavor and more future partnerships, the BCF will impact the lives of more people, particularly the marginalized sectors of society, regardless of how aware or involved they are in the blockchain world.
Helen Hai, Head of Blockchain Charity Foundation (left) and Nan Li Collins, Head of UNDP SDG Impact Finance. (Source: UNDP)
In the coming days, we will further highlight how each pillar of the Binance ecosystem, from cryptocurrency exchange to humanitarian arm, advances our common goal of increasing the freedom of money worldwide and building the infrastructure for a blockchain-based future.