IEO, IFO, IAO, ICO — Token Issuing Considerations


Or Initial Exchange Offering, means a project gets listed on an exchange directly without going through an ICO. We see more of these types of token issuing in countries where ICOs are restricted.

There is a fundamental problem with IEOs, though. Namely, a high percentage of coins are held by a small number of people.

After listing on an exchange, if the price goes up, then a small number of people would have made far more profit than the rest. If the price goes down, that means the small number of holders are selling heavily (potentially taking profit or stop-loss), and all the new investors (buyers) are at a loss. Either way, a small number of people benefit at the expense of a large number of retail investors.

The second problem with a high concentration of coins in the hands of the few is that it is quite easy to control or manipulate the price of the coin by the few large holders. For this reason, we advise people not to invest in coins where circulation supply is small and not evenly distributed.

In the extreme case where the projects didn’t even do a private sale, all the coins are held by the project team. An IEO is a way for the project team to sell their coins at variable prices.

For the above reasons, we (Binance) are hesitant when it comes to listing IEO coins. There seems to be no good solution to this problem other than giving a large chunk of coins to the exchange ahead of time and selling them at a fixed price, which essentially becomes an ICO.

Alas, most teams doing IEOs view themselves as not having any other choice. IEO is an example where regulatory restrictions on ICOs doesn’t necessarily protect retail investors. Instead, it only makes things worse for them. 


Honestly, other than a limited few forks which are genuinely trying to improve upon the bitcoin protocol, most forks are… reverse scams. They leverage human greed to get freebies: “Let me give you something (that isn’t worth any value) for free, and if enough people receive it, and start to trade it, then it may suddenly have some value, for a short while.”

Exchanges are “forced” to support them or risk users moving coins to other exchanges who do. As exchanges begin to support them, they increase in “liquidity/price”. This becomes an easy way to force exchanges to list your coin, for a while at least. But I believe this period has passed.

The solution? Just wait till there are 1,000 useless forks, so much that any individual or even an exchange will not be able to install that many wallets. Most of the prices will be at or near 0, and users will stop asking for forked coins (candies as they are called in China). Luckily, I think we are finally getting there. 


Initial Airdrop Offering is similar to IFO in some ways, but are more flexible in the way they distributed the initial coins. Historically, this created problems for users who store their coins on exchanges, missing out on the airdrops. But Binance has changed that. Binance can work with airdrop teams to ensure users on Binance get the same airdrop as any regular user. In fact, it is easier for the user as they don’t have to install any new wallets to receive the airdrop.

If you plan to do an IAO, be sure to contact the big exchanges first. If you don’t, you may lose a few priority points when you request to list your coin with us. 


I believe ICOs are still the best way to raise funds. In fact, it is so good that I cannot imagine why any decent project would still seek traditional VC money. All the smart VCs are now investing in ICOs, even the top names in the business.

There are a few issues with ICOs too.

First, ICOs are restricted in a few countries. This creates problems if you happen to live in one of them. But, if you wish to do an ICO, accepting money from thousands of investors, the project should be important enough for you to trade off some less important things in life, such as where you live, or even your citizenship. If you are not ready to make this trade-off, don’t do an ICO.

For those raising money, there are a few other tips; you don’t want your token to be considered a security. Remove any words related to shares or dividends from your white paper, and structure your token utility carefully. Get a lawyer to do a Howey Test and issue an opinion for you. This may just save you some day. Be sure to seek your own legal advice before conducting an ICO.

Currently, I recommend selling no less than 30%, and no more than 70% of your tokens to the public. Too little, you are susceptible to hoarding and price manipulation; too much, people will worry the team is cashing out and will no longer be incentivized.

Hope this article helped realize a few points that you haven’t thought about before. As far as listing on the exchange goes, we still prefer coins that went through an ICO, especially those accepting BNB during their ICO.

Source: Changpeng Zhao 


Hello @binanceexchange - welcome! We are glad to have you here :)

Do you have any way to provide proof that you are the real ‘binanceexchange’ and not someone pretending to be you? I’m sure you can understand the need for this, given the nature of your business.

Thank you for being so cautious.
You can never be too careful these days.

We have added our Steemit to the footer

Got this from their Telegram:

Perfect approach Tim!


This account is linked in their site!!

I believe it was recently added :)
It is confirmed now that this is their account.

Don't want to be mean, but you really have some serious trust issues. Hehe. :)

Not really. There are a lot of people that create accounts and pretend to be famous people or exchanges. Someone pretending to be an exchange could do a lot of harm to members of the community.

You can also navigate to this post directly from their official site where you also trade, scroll down and navigate to the "steemit" icon that is one of the icons representing their media presence

Wow happy to see Binance embracing Steem :)

Binance Exchange handling the task of informing the public the RIGHT way keep up the good work its diversification like this that helps the community establish a trusting powerful community that whilst we already are; taking over the world is within the crosshairs x

Wow happy to see Binance embracing Steem

I am glad to add you to steem! I see a strong future for steem. I bought steen off of binance!

I just realized the importance of not investing in coins that are very low in circulation, because the price can easily manipulated by a few people. This is what happened in the case of bitcoin and it went from $20000 to 8000 within a few months.

this is really a perfect one,please help and upvote my post please

@binanceexchange - welcome! We are glad to have you here :)

Do you have any way to provide proof that you are the real ‘binanceexchange’ and not someone pretending to be you? I’m sure you can understand the need for this, given the nature of your business.

Hello banince we are glad you add steem. I know i feel happy and proud to be a baniance user.

Thanks for adding STEEM @binanceexchange - but I would like to know, when withdrawals will work? I bought some STEEM yesterday, but can´t withdraw them. Thanks!

That will be good to know! And I created a thread on reddit! Let's bump it and hope it gets noticed. I hope they won't have any withdraw fees.

@mup I tried every channel to reach them and ask for a timeframe when withdrawals will be possible with no answer. I even contacted support, and the answer I got was a link to the announcement of the Steem listing - it´s like telling me, that I´m stupid. So after waiting 2 days now, I just sold my STEEM for BTC, transferred it to Bittrex and got my STEEM there with no withdrawal problems. At the moment trading STEEM at Binance is simply useless.

Welcome @binaceexchange and may I say, you have done the best move possible when listing Steem :)
Its because of the HUGE community we have here!

We will win together!


PLEASE MAKE SOME SPECIAL PROMO FOR LAUNCH SBD :ů) plus some campaign down the steemit ....first price....STEAM CAR :ů)

Why wont prepaid cards work as a payment method. Also can I buy steem thru the steemit platform with a bank card, credit card or prepaid card? What about binance? Is bittrex and binance the same? Great post. Joy

Welcome to the Steemit community @binanceexchange! As registered member of Binance, I'm absolutely thrilled that you decide to make an account here and embrace steem. I hope you enjoy your time here. More success to you guys.

I followed and upvoted you.

Great, Binance is here! Nice to see you.

Hi Binance!
It is a pleasure to have you in
Thank you very much for adding Steem in your portfolio, I am sure that this is something you won't regret.
Welcome to the most promising community in the blockchain!

Best wishes and good luck! :)

This was great info. Thanks for posting!

I'm looking forward to using binance with steem! :)

Damn .. I had no Idea about these different terminologies .. thankyou for the Info :))

Welcome binance to our community

hello @binanceexchange warmly welcome to our steemit community for joining.
i've already done coin info about steem. plz check and plz make to trade steem in ur exchange coz ur exchange are easy to use. thz

i love your ideal, and i have learnt from it: all the same thanks shutterstock_121230007.jpgto you and steemit

Glad to have the feeds binanceexchane!

source (2).gif

thanks for the candy ;-)

Thanks for the article, it really helps us to decide on the best way forward

Hey @binanceexchange Nice to see you here.

What is IEO?

An Initial Exchange Offering ( IEO) is the crowdfunding strategy that enables crypto projects to fundraise directly on exchanges. IEO’s are similar to Initial Coin Offerings (ICOs), and are administered by a crypto exchange instead of the startup that seeks to raise funds with its newly issued tokens.

Basically, it is a new way of crypto-banking that is steadily attracting the interest of ICOs and traders across the globe. This approach contributes to a unique type of exchange where the exchange acts as middlemen between contributors and projects.