“KIND ADS” The Future of Digital Marketing has arrived
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Introduction
Traditional advertising and digital advertising
The origins of advertising go far back in time. In fact, advertising exists from the origins of civilization and commerce. Since the sixteenth century with the advent of printing the demand for advertising began to increase. Then with advertising in the nineteenth and twentieth century. With the internet, advertising investments reached more than 121 million dollars. In 1994, the first ads in the form of banners began to appear. In addition, it was precisely then that advertising was born through key words "pay-per-click". Already by the year 2000 some 8.2 billion dollars were invested in advertising accompanied by the emergence of pop ups.
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Google launched its Adwords ad system and revolutionized advertising forever in the year 2000. Then YouTube used the interactive features of the videos, with which brands and advertising agencies exploited this digital revolution. With the emergence, development and proliferation of social networks, a grandiose spectrum was opened to effectively reach all its potential and current customers.
Blockchain and decentralization
Since the appearance of bitcoin and its incredible price rise, other cryptocurrencies arose and with them a term for many unknown "The Blockchain".
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The blockchain came to revolutionize the current era of the digital world, allowing the transfer of encrypted data in a secure manner. The most used analogy to describe it is a book of accounting entries of a company where all the entries and exits of money are recorded; but in the blockchain it would be a digital transaction book.
However the most wonderful thing about the blockchain is that it does not require a centralized intermediary to identify and certify the information, but it is distributed in multiple independent nodes. And the information can not be deleted, only new records can be added, and it will not be legitimized unless most of them agree to do so, ensuring that the information or service is never lost..
What is Kind Ads?
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Kind Ads is an advertising platform that comes to merge the best practices of digital advertising with the benefits of decentralization provided by the blockchain.
“Kind Ads will change the way publishers interact with advertisers. A direct relationship that will mean more cost-effective advertising that is catered to the end-users who are genuinely interested in the product”.
Source: @originalworks
One of the most important things that the human being has is freedom and free will, people like to be able to decide what to do and what not to decide for themselves. With advertising is the same, people like to be able to decide what advertising they would like to see according to their interests. “Kind Ads will enable a less intrusive form of advertising. A type of advertising that is permission based”.
Because of their decentralized nature, publishers save at the great rate typically associated with the intermediaries that connect them to the service. Knocking down the "technical monopoly" of large corporations such as Alphabet (Google) and Facebook. This translates into a future fairness in the prices and conditions of services.
“Kind Ads will even allow users to get compensated for viewing ads. This will let companies reach their target audience while respecting the user's decision to opt-out if they choose to do so”.
Source: @originalworks
Why is it beneficial?
For the advertiser
“Companies interested in putting up ads pay high fees for inefficient advertising. How many times have you clicked an ad on a pop-up and purchased something?”.
Source: @originalworks
With Kind Ads I would direct advertising towards the demographics of users determined by individual interests, optimizing the resources involved and above all the operational expenses of this advertising.
For the Publisher
“ The publisher works with an advertising agency. The advertising agency controls an ad-space and sells it to whomever they deem appropriate while taking a cut in the process. This means that much of the advertisement is irrelevant to the user base and not cost efficient”.
Source: @originalworks
With Kind Ads the editors will have the possibility of interacting directly on the platform, achieving the elimination of intermediaries and the uncomfortable processes of payment to the advertising networks. Thanks to the blockchain and the incorporation of smart contracts, the payments are instantaneous.
For the user
Users are constantly bombarded by intrusive and irrelevant advertising, which is so annoying when facing the computer. With Kind Ads we can say goodbye to SPAM.
Thanks to Kind Ads, the user can decide what kind of advertising he wants to see.
Another important feature of Kind Ads is its security, protecting the personal data of users, avoiding the practice of some websites that freely take the user's information and sell it without taking into account the user's privacy.
Something wonderful about Kind Ads is that the user makes money by being available and seeing the advertising.
“With Kind Ads, you can choose to enter your information and advertisers can bid for your attention. This means that you get the commission on selling yourself! This also means that advertisement will be targeted to you for items that you want”.
Source: @originalworks
In the following video, MasterSaint reviews what all of this is about.
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Relevant Technical Aspects
- As it is developed in an environment using the blockchain, it is decentralized, secure and without intermediaries.
- The user can configure which advertising he wants to see thanks to its filtering facility “global opt-out list”.
- With respect to the Token of this revolutionary ICO: Kind Ads creates the KIND token, based on the Ethereum network under the ERC-20 standard. This token will be used for transactions in the Kind Ads ecosystem, which is exchanged between users to enter and exit the Kind Ads ecosystem. It is used for publishers to buy advertisements from advertisers in the network. It is also assigned to the daily rewards groups for advertisers, publishers, users and suppliers.
The work team
One of the most important aspects and that generates more confidence at the time of the launch of an ICO is the Human Team behind it. In this case it is all a trained staff with a great career in the world of digital marketing. Led by three men specialized in the branch, from an operative and technical point.
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Saulo Medeiros
As the Leader and Chief Executive Officer of Kind Ads, he is willing to guide the team, remove obstacles and provide resources to achieve success..
Since 1997 he works with digital interaction projects, is a strategist and expert in digital marketing. Involved directly with companies related to large corporations such as Google, GM and Facebook which makes it aware of the secrets of these giants to bring them to light in favor of people who really do the advertising work.
His vision of work is to build a better bridge between publishers, advertisers, users and application providers.
Rafael Mayrink
Always at the forefront so that all aspects related to the functioning of Kind Ads are good and in sync.
Since he was 21 years old, he has been involved in the world of offline marketing in a major company in the automotive sector. He then specialized in digital marketing and became a manager for a group of 6 major companies in the telephony, car rental, cellulose and automotive sectors. Always willing to help and give advice in this area to small and large entrepreneurs.
Jaime Sanchez
Is the technical responsible for the development and proper functioning of engineering systems and equipment.
Specialist in computational solutions to optimize the performance of digital platforms for the benefit of users. Writer of articles in the MSDN newsletter and the keynote speaker at international conferences. Acting as Technological Disclosure Manager for Microsoft Mexico.
“I am very motivated by the creation of solutions for clients, the success in my career is based on this dogma, understanding how technology can improve the lives of customers, accelerate their business or change the way they work”.
As you can see, they are men with a high trajectory in the digital marketing world and with advanced knowledge in the blockchain theme. Here the rest of the Team:
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To summarize and conclude:
Kind Ads aims to connect the business directly with your target demographic. With the use of blockchain technology, Kind Ads will eliminate the third party between the company and the user. This means that the advertiser can access better targeted marketing at a lower price.
It is definitive that the future of Digital Marketing has arrived with Kind Ads and its revolutionary concept of making and seeing advertising. There are still some details to be determined such as the price of KIND, Distribution of the tokens, bonuses and benefits during the ICO offer. We will be very aware of the reaction of the market and we will monitor its evolution and future plans.
If you want more information you can check the following links.
Kind Ads Website
Kind Ads WhitePaper
Kind Ads Twitter
Kind Ads Telegram
Kind Ads FAQ
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