Sadly, strength in the current market climate seems only to be calculable by the degree to which a coin is going down, not up. ADA seems to have taken a bigger hammering than other top20 coins which makes sense at its current level of development, it's hard for a coin to fall back on its intrinsic value when it's yet to show that value.
I think long term - once the product launches, gains users and starts real time evolution that accurately tracks user requirements via their scientific method ethos - the current prices will be considered breathtakingly cheap.