Tron’s Partnership with LINE.

Tron announced on Wednesday that they have finished their listing of the TRX token into LINE's cryptocurrency exchange Bitbox. Although not a direct integration with the app itself, Tron's partnership with the social media messaging giant shows that a future pairing with LINE's digital assets could be in the works.

For those new to the world of LINE, the company at its core functions as a messaging app. Anyone with a number can sign-up and connect with the millions of users within their ecosystem. All messages within the app are free and your texts are encrypted to ensure that the privacy of your data is protected. However, what really separates the messaging app from any other messengers out there is their massive digital economy. The company has a wide array of products and services that extends beyond peer to peer communication including video sharing, music streaming, and video games.

For those familiar with the app, you will know that the popularity of LINE is largely due to their massive sticker and theme economy. Take a look at some of the examples below.

Disney, TOEI Animation, The Pokemon Company, and Fox is just a few of the media and entertainment giants that work with LINE to produce these emojis and backgrounds. The company currently uses an in-house payment method, LINE Pay which can be used to purchased LINE coins.These coins can either be purchased with your credit/debit card or earned through the completion of various tasks that LINE offers.

So what makes the Tron partnership so valuable?

Aside from the fact that it allows for payment flexibility for both the user and the company, it solidifies cryptocurrencies purpose as digital cash by pairing it with digital assets in the digital economy. Assuming that TRX does somehow integrate into LINE's digital marketplace, this partnership can set a great precedence in how future altcoins can grow, scale, and sustain their company.