That's the problem, you should care. The more lucrative partnerships various cryptocurrencies make and the more positive real world integration they gain, the more people will come around and gain interest into the crypto universe. In order for any crypto to moon, there needs to be an injection of new money into the pot. The more speculative people continue to see legitimate partnerships, the faster they will stop seeing crypto as a scam; and as a result the more open they will be to getting involved. Both good and bad news on any crypto currency affects the legitimacy of all crypto currencies in the minds of people that are already un-trusting or on the fence.