Apologies. The article is a week old. Since the prices are still falling, I thought my points are still valid in the current scenario as well. Yes you're right, this can (and is) being viewed as the best time to buy cryptocurrencies, but if the split does happen, it will further lead to the devaluation of Bitcoin and all other cryptocurrencies. Again, you're spot on - it'd be beneficial for investors if they are buying in right now as a long term investment.