As many know I am a fan of the Blockchain and Crypto space, I have been involved with this space for more than a year, but so far it was mainly a hobby. Steemit gave me the tools to find a space where to share with all of you in an amateur way and at the same time get rewarded for doing so.

Now, is time to step up the game. I have joined my first ICO as a part-time supporter (Content Community Manager), not only because of an economical reward but due to knowing the team behind and believing in what they are doing.

After seeing charts, coins, prices, reading and also writing many different articles on the subject one develops a specialized "nose" for this area. Is not that hard to read a whitepaper and realize if a Project has potential, or not.

I have known SkyCell for three years already, through their Head of IT, who professionally is an amazing guy, hands-on on the projects and a full-time doer.

Once I hear they could be launching an ICO I got so excited that read through all their material and realized we are talking about a revolutionary product. Best of all, you do not need to wait two years of development to see it working, nope, is already working in the Pharma industry.

So, with no further delay I will show you the key parts of this great project, and later on, I will expand the information for you to analyze and participate!

Smart Containers combines cutting edge container technology and IoT sensors integrated into a logistics ecosystem. All on the blockchain.

Fully running business applications

Nr. 4 in the field after only 5 years

Scaling of existing business by ICO

Smart Containers Group is a Swiss high-tech container provider aiming to create the first fully autonomous container based on blockchain technology, consequently disrupting the logistics industry.

Blockchain-based software and an IoT infrastructure is the core of Smart Containers Group strong technological ground, enabling to track and monitor each container around the world and making Smart Containers Group the largest provider of IoT airfreight containers on the market.

The combination of hardware, software and service enables Smart Containers Group to assertively position its division company SkyCell among the top four providers of pharma containers in the industry.

Through the FoodGuardians division, the next generation of reusable containers and boxes to transport temperature sensitive food products will be offered regionally and globally, preserving the product’s freshness and traceability.
Using blockchain as transformative technology in logistics, Smart Containers Group is driven by the opportunity to create the LOGI CHAIN, a fully integrated, seamless logistic ecosystem that will be accessible to all industry players at minimal cost. Therefore, Smart Containers Group will lead the way towards a more efficient, client-centric and cost-effective industry standard.

The SMARC token (SMARC) is a profit share token: 20% of future dividends and exit profits will be paid out to token holders. It is upon the Board of Directors of Smart Containers Group to make a proposal on how much dividends will be attributed year by year. Subsequently the General Assembly of Smart Containers Group approves or rejects the dividend plan. A payment equivalent to 20% of this amount is converted to Ether and sent to the SMARC token smart contract. The SMARC token smart contract evaluates the current holdings and dis- tributes the profits to the token holders in Ether.

In the event of an exit of one of the sub divisions, the same process as described above applies. The maximum total supply is 150 M tokens. 120 M tokens (80%) are offered in the initial coin offering, while the rest is used to cover the ICO costs and align interest of the Smart Containers Management. The hard cap for the ICO is USD 36 M. The price per token is fixed at USD 0.432.

Pre-Sale

Token pre-sale is private and will be conducted on invitation only. The pre-sale starts in March and comes with a 25% discount. The number of tokens sold at 25% discount is hard capped at 49.3 M tokens (=41%), raising USD 16 M.

Public Sale

The public token sale starts in April. 12.8 M tokens are sold during the public sale, raising USD 5 M. The first tier is sold with a discount of 15%. The second tier is discounted by 10% and the third tier comes at a discount of 5%.
Oversubscriptions of a bonus tier get allocated to the following tier. The estimated current bonus tier is visible on the website (www.smartcontainers.ch). The displayed amount may change due to changing exchange rates and is therefore indicative. Final bonus tier and token allocation is done post transaction. Oversubscriptions of the whole ICO are returned to the investors after the closing of the sale.

Private Sale

The rest of the SMARC tokens are offered in a private sale to institutional investors.

Richard Ettl, Chief Executive Officer & Co-Founder

Nico Ros, Chief Technology Officer & Co-Founder

Andreas Ernst, Chief Financial Officer

Thomas Taroni, Head of IT

Carla Bünger, CMO & Business Development Manager

Strategic advisor:
Oliver Bussmann, is CEO and Founder of Bussmann Advisory, former CIO of UBS and SAP as well as the President of the Crypto Valley Association.

Strategic advisor:
Marc Bettinger aka Altcoindad (ex owner of "Der Altcoinspekulant"), Altcoin and Blockchain specialist and investor, Co-Host Altcoin Meetup Switzerland (Bitcoin Association Switzerland).

Technology partner:
Lykke Corp. our highly trustworthy expert in smart contract programming and ICO execution.

Legal advisor:
Gabriela Hauser-Spuehler was part of the team of MME, the well-known law firm in the crypto space.

Communication advisor:
David Wachsman and Emma Walker from Wachsman PR, the crypto community’s most experienced PR agency.

Being a working product takes much more time than normal to analyze the project, since there is historical data on the roadmap, existing clients, partnerships, etc. and much more info. which is used to evaluate an upcoming ICO like SMARC.

There is much more coming over in the next weeks which I will cover extensively (even some rewards for the community), but so far I will give you the most useful links so you can join our Telegram chats and other social media platforms.

Website:
bit.ly/SMARC_ICO_Website

Telegram:
bit.ly/Join_Telegram_Chat

Telegram Info Channel:
https://t.me/smartcontainers_info

Reddit:
http://bit.ly/SMARC_Reddit

Twitter:
bit.ly/SMARC_LinkedIn

LinkedIn:
bit.ly/SMARC_LinkedIn

I can't more than vouche for this project, I am planning on investing in the open round and look forward to seeing this project take off. Normally you will see only a whitepaper, put your trust and then wait to see a year or more later, if the paper lives up to the expectations. This is a established company using an ICO to develop further a product which runs based on the IoT, blockchain is a nice addition to lower costs in the long term.

There are not many working products out there in the Blockchain sector. The ICO space is growing and maturing, same as the expectations of the community.

I personally believe that SMARC is a great example of a top-tier ICO; I know the team personally and will not jeopardize the hard work I do here at Steemit if I do not believe in something before vouching for it. I have the privilege of living close to the Swiss Crypto Valley and meet first hand with many people representing dozens of projects. This one here, is "hand-picked".

There is more to come, and this is barely a short introduction to the Project. More news coming soon, keep hooked to my channel for more!!!