RE: Name YOUR decentralized social network?
Apologies if my replies were curt or seemed rude/annoyed/berating. It’s not intentional. Just pushing very hard right now on many fronts (health, fasting no grains diet, coding, naming).
I think we have a firm decision by now that Etonomy is the blockchain ecosystem name and E
is the currency token. Tied for second place were Eloop and Elog but for me Etonomy is superior. Hyperdata and dMesh were also reasonable and having the advantage of being more technological but they have the significant disadvantage of not being explicitly connected with the token name (even if the token would have been CRED
).
The remaining decision is what the user facing dApp(s) name(s) should be for the ones that I will be contributing to developing. Third parties may create other dApps. I am probably wanting one (or maybe two) names for the dApps I hope to develop and put all the various functionality under the one (or couple of) names, in order to minimize confusion.
Did you not see the EDIT I made to my prior comment post to which you replied? I noticed you did not address the new Droot name idea.
Also I just edited again the up-thread post that contains the table of name ideas:
EDIT#5: I added Dverge, Dverse and Flout.
Removing the ‘i’ is a play on the dApp decentralization meme, makes the name shorter and makes more TLDs of the domains available for registration.
Diverge can signify that users are enabled to diverge from some centralized control with unlimited degrees-of-freedom. Diverse can signify that diversity is allowed and implicitly that there’s no centralized control counteracting diversity. Dverse is also a play on universe and the global meme. Flout is a rebellious theme, but not necessarily politically rebellious or dissident. Flout can be taken to mean being individualistic and ignoring superfluous anal rules such as social stigmas (e.g. thou shall not wear a g-string panty under your skirt to an office job). I have heard the phrase, “flout your beauty.” Meaning to show off and not be humble about it. So in social context, flout can also be associated with boldness and lack of inhibition.
The negatives are that diverge can be perceived by some as an undesirable quality such as disorganization. Diverge can imply that everything diverges and nothing is organized. Diverse can imply (centralized) the enforced political correctness of multiculturalism. And Flout can be perceived by some as destructive, uncooperative and unwilling to conform to perceived necessary structural organization of society (but yet I still find that rebellious stance enticing but not all people are rebellious as I am).
I am no longer that concerned about misinterpretations of the scripture or written phrase meaning of ‘verse’ in the context of the word ‘diverse’ with the ‘i’ removed because the most direct association is with the word ‘diverse’.
For me Flout represents individualism and being yourself. Ignoring too strict, silly stigmas and accidentally poorly constructed rules. Ayn Rand’s reasoned self-interest Objectivism.
For me Dverse represents a universal, plethora, smörgåsbord and kaleidoscope of variety. Everything is included. Unlimited.
For me Dverge represents freedom and individualism. We are all free to go our own way.
Unfortunately for (e.g. ESL billions of) people who don’t know what ‘flout’ means, they think of ‘float’.
Out of the leading candidates for the user face dApp names, my current preferences are:
Klik - most easily associated with something meaningful to most users (but maybe the unintended meaning such as click the camera button), most concise, but not very unique nor strongly suggestive of decentralization. Too many ways to spell ‘click’ and even Kik is a chat app.
Dverse - most strongly suggestive of decentralization via allowed variety with the some minimum possible negative interpretations. Also the secondary possible association with a decentralized universe (which we could reinforce with the logo and branding).
Droot - the most unique sound when pronounced. The most abstract, unique and most brandable. I really like it, but others may not? Will have no meaning for most people, just like Google at the inception.
Flout - the most direct to the point about defiant censorship resistance. But potentially the most polarizing.
Dverse and Klik have different advantages. Klik is more snappy/catchy rolling off the tongue and in the mind. Dverse has a more apt meaning that is direct. People don’t really think about the alternative definitions of words, such as how “we clicked” means to harmonious synergy. And Droot has a very unique pronunciation like drute and its cute if we think of Groot or a small Droid bot. But Droot has no meaning unless people think of ‘root’ or Groot. And most people probably only consider the most prominent meaning of ‘root’ which is a plant tuber. They probably don’t consider the meaning of original source or the verb to firmly establish a foundation. Nor do most people attempt to sort out what the prefixed ‘d’ means, to formulate some abstraction of decentralization + rooted. So Dverse has an advantage because ‘diverse’ is a word so most of the mental effort is already solved for the user if they know the word ‘diverse’. Hopefully their mind doesn’t wander to association with ‘divert’. But people are so lazy that they prefer the easiest and most familiar thing to remember, so in that way Klik has a lead out of the inception starting gate. But a more brandable and unique name such as Dverse or Droot would eventually overtake Klik in recall and recognition, but only if sufficient economies-of-scale in widescale popularity were attained. We all know Instagram not only because it is a good portmanteau, but also because it is very popular and widely used.
Note that less often used meanings of terms can be reinforced and brought out with the imagery in the logo and other branding. So it’s not absolutely impossible to overcome the implicit most direct assumptions that people make for the meaning of names, but some direct associations are more deeply ingrained. Branding is about frequent repetition to implant concepts in the brains of users.
Speaking to the age 20-something Filipinas (i.e. females) here, the basic feedback is typical Filipinos (male and female) like names for which the meaning is easily grasped and the name is easy to remember. This is why they immediately liked Klik because clicking the mouse is something they understand and it is a word they can remember. When I questioned whether they could remember to spell it Klik instead of Click, they think probably people can eventually remember that, although it could be a source of confusion if there are multiple popular apps with names that sound similar with slight differences in spelling such as Kik versus Klik (although the Kik app is not popular at all over here in Asia as far as I know).
Michelle likes Droot because I had introduced her to that cute little Groot dancing tree from the movie Guardians of the Galaxy. The takeaway is that if we have some cute, funny, joke cracking dancing Droot mascot on our website, everybody going to instantly remember that website. Seriously. Remember the CryptoKitties and Dogecoin sensations! So if we invent a dancing, cute Droot crypto droid bot (imagine for example it dances on the screen in reaction to certain activities of the user), then we will have an instant popular sensation. This is clever marketing. Want to get women to join in droves then do this. Asians (even the guys) love Japanese anime and emoji.
So although the filipinas understand that Dverse is a meaningful name for those who know the word ‘diverse’ and they understand the meaning after I explain it to them, it just doesn’t wow them in terms of their emotional priorities. Dverse is a boring name for them. They do not feel a connection to the word and it is not catchy like Droot and Klik. Remember people act based on inspirational needs. So while I like Dverse as the most apt name from a meaning perspective, it is the most boring and least catchy name from an emotional branding marketing perspective.
Opinions?
![](https://steemitimages.com/640x0/https://i.imgur.com/vJvUYBb.png)
Note to elaborate a bit on what I wrote in a prior post of this discussion about the benefits for users due the coming consolidation of apps into an “app browser”, the filipinas agree there are way too many apps now and that their phone memory becomes full, that their data doesn’t follow them (if they borrow someone’s phone, reset their device and have to reinstall all their apps nor between apps) and the general upkeep and nagware/adware situation is a pita.
P.S. I had a burst of creativity over the past 24 hours or so probably because my energy due to health is much improved on this new exercise and diet regimen.
My preference would be Dverse (for the user-facing dApp). It’s got the association to ‘decentralised’ and suggests a ‘dApp’ universe (or federated dApp as I take your vision to be). Although I’m not enamoured by Klick, I see your points regarding its accessibility (especially to the Asian market). For me e-Klick would align it more with etonomy (but still wouldn’t beat Dverse). Droot made me think of droop/droopy/flacid. Flout made no impression either way - a bit of a non-impact name for me.