With communities and smt's coming in the next hardfork it will be interesting to see if it's possible for larger groups to use this process for monetization of their work. It should be an interesting next few years as development has really ramped up over the past year compared to the first couple.

I wonder how STEEM will deal with setting up accounts for these users if a large site brings 1m people with them to the SMT's and all of their members will need a wallet if they wan't to participate.